PR & Marketing News

RALLY SOFTWARE ALERT - National Securities Law Firm Seeks Higher Price for Ra...

25 minutes ago

NEW YORK, May 28, 2015 /PRNewswire/ -- Tripp Levy PLLC, a leading national securities and shareholder rights law firm, announces that it is investigating the acquisition of Rally Software Development Corp. (NYSE: RALY) ("Rally" or the "Company") on behalf of its shareholders.  CA Technologies a

SoxsolS: The Reusable, Hidden Substitute For Socks

26 minutes ago

CORVALLIS, Ore., May 28, 2015 /PRNewswire/ -- SoxsolS washable shoe inserts are reusable shoe inserts designed to be machine washable and dryer safe. SoxsolS "renew" their grip with every laundry cycle and can be reapplied into sandals and other shoes in lieu of socks. SoxsolS are made by combini oferece serviço grátis de comunicação para membros

27 minutes ago

PEQUIM, 28 de maio de 2015 /PRNewswire/ --, um pioneiro de serviços de namoro de nome real na China, em 20 de maio anunciou o lançamento oficial de um serviço de comunicação gratuito para seus membros. A partir de 22 de maio, os membros do poderão se and Defense Mobile Join Forces to Honor Military

28 minutes ago

MCLEAN, Va., May 28, 2015 /PRNewswire/ -- and Defense Mobile have teamed up in honor of Military Appreciation Month to bring discounted mobile service to America's veterans, military service members and their families. " is proud to collaborate with Defense Mobile. Thi

Ansell und Deb gehen Partnerschaft zur Vermarktung eines einzigartigen Hautpf...

28 minutes ago

BRÜSSEL, 28. Mai 2015 /PRNewswire/ -- Ansell, ein Weltmarktführer im Bereich Schutzprodukte, und Deb, ein weltweit führender Anbieter von Produkten für die Hautpflege im Beruf, haben eine Partnerschaft zur Vermarktung eines einzigartigen Hautpflegeprodukts für

TowerJazz Certifies ANSYS Solutions For Its 180nm Family Of Process Design Ki...

42 minutes ago

PITTSBURGH, May 28, 2015 /PRNewswire/ -- ANSYS, Inc. (NASDAQ: ANSS) and TowerJazz, a leader in specialty foundry technology, are working to meet the growing demands for automotive, medical and Internet of Things (IoT) applications where product reliability and robustness are paramount....

North America Text Analytics Market Size And Forecasts 2014-2019 wih IBM, Mic...

43 minutes ago

DUBLIN, May 26, 2015 /PRNewswire/ -- Research and Markets ( has announced the addition of the "North America Text Analytics - By Type (Solution and Services), by Vertical (Retail, Manufacturing, Healthcare, Media &...

Ansell et Deb nouent un partenariat pour commercialiser une solution unique d...

43 minutes ago

BRUXELLES, le 28 mai 2015 /PRNewswire/ -- Ansell, un leader mondial dans les solutions de protection, et Deb, un leader mondial dans les produits de soins de la peau professionnels, ont annoncé un partenariat pour commercialiser un produit unique de soins de la peau...

IMAX Corporation's IMAX China Files Application For Initial Public Offering O...

45 minutes ago

HONG KONG, May 28, 2015 /PRNewswire/ -- IMAX Corporation (NYSE:IMAX) today announced that IMAX China Holding, Inc., a Cayman Islands company and a subsidiary of IMAX, has submitted a listing application on Form A1 in connection with an initial public offering and listing of its shares on...

ONE® Condoms Announces Launch of VANISH? Hyperthin® Condoms

46 minutes ago

BOSTON, May 28, 2015 /PRNewswire/ -- ONE®, public health pioneer and leading brand of premium condoms and lubricants in North America, is pleased to announce the launch of VANISH™ Hyperthin® condoms. An advancement in latex technology, VANISH™ is 35% thinner and made...

3 ways marketers can use quizzes to attract new customers

49 minutes ago

Marketing pros shoulder the responsibilities of constantly churning out good content and finding potential consumers. Creating a quiz can satisfy both. 

Five Tips for Effective Marketing Collateral

50 minutes ago

A new business, a new product, or a new service is only successful if your target market knows how to buy. Here are tips for effective marketing collateral The post Five Tips for Effective Marketing Collateral appeared first on Spin Sucks.        Related StoriesHow to Write Like an IDIOTHow to Execute a Carefully Thought-out Content PlanThe 2015 Summer Reading List 

The Perfect Bake ? Your Ultimate Digital Sous Chef - Launches In The UK At Fi...

1 hour ago

Thursday 28 May, 2015 The Perfect Bake ? your ultimate digital sous chef - launches in the UK at Firebox.comYour own personal Mary Berry Have all the expertise of a world-class baker at home Bake beautiful & perfectly proportioned goods every time Scales pair with an instructive app on your smartphone or tablet Choose from hundreds of classic & modern recipes Watch the virtual glass & follow real-time baking instructions UK Exclusive, May 28th 2015: Those guys on the Great British Bake-Off make it look so easy to create incredible cakes and treats. Unfortunately, you can't just fling a bunch of ingredients into a bowl, cook it up and expect to be crowned the next Paul Hollywood. World-class baking prowess requires considerable time and effort. Until now, that is, as launches The Perfect Baketo the UK market for the first time, ready to transform you into a baking guru that even Mr Hollywood would envy.The Perfect Bake is an app-enabled device that pairs your smart...

World Sumo Champions to compete head-to-head at Mall of America®

1 hour ago

Thursday 28 May, 2015 Three World Sumo Champions, weighing a combined 1,400 pounds, will travel from Japan and Mongolia to Mall of America® to compete head-to-head and meet fans in a special sumo event.This is the first time ever that sumo legends of this caliber will do an event like this in Minnesota. Exhibitions including demonstrations, rules, rituals, training and real sumo matches will take place all afternoon.The three sumo wrestlers have won a combined seven World Sumo Championships. The lineup includes:Yama: 6'4'', 600 lbs, 2-time World Sumo Champion, heaviest Japanese human being in historyByamba: is 6'1'', 370 lbs, 4-time World Sumo ChampionKato: 6'3'', 410 lbs, former World Sumo ChampionGuests are invited to watch the champions in action, and will have the chance to meet them.For more information on the event, please click here.VISUALS: VIDEO: 2013 US Sumo Open, 350-pound Byamba defeats 420-pound Kelly with body slam in slow motion!WHEN: Saturday, May 30, 2015Noo...

Kantar Worldpanel Analysis Reveals Growing Number Of UK Shoppers Replacing Ol...

1 hour ago

Thursday 28 May, 2015 Growth of cold pressed rapeseed accelerates with an additional £1.6m spent by first time buyers, including a switch in spend from olive oil of £430k.Kantar Worldpanel analysis commissioned by Farrington's Mellow Yellow has revealed cold pressed rapeseed oil is in significant growth as 235k new households purchased this British grown product in the last year. Sales over the last 5 years have grown by £4m and show an acceleration in growth over the last 12 months as an additional £1.6m has been spent by first time buyers.The analysis shows the increasingly adventurous nature of UK consumers with the majority of the growth coming from new households adding cold pressed rapeseed oil to their existing repertoire. Kantar Worldpanel also reveal a growing number of UK shoppers replacing their olive oil for cold pressed rapeseed oil, equating to a £430k switch in spend.Farrington's Mellow Yellow continues to have a direct impact on growth of sales by attracting f...

New Northern Powerhouse Minister Set To Take On The South

1 hour ago

Thursday 28 May, 2015 ? James Wharton becomes first Northern Powerhouse Minister? PM David Cameron heads North for first post-election visit? Salford Quays tourism revenue up to £544 million annually (STEAM)Stockton South MP James Wharton has become the first Northern Powerhouse Minister under the new Conservative government. Under his leadership, the cities of the north are expected to unite to take on the South and redress the economic imbalance of the North-South divide.MPs in London have been looking up at the North of England for some time, conscious of the importance of the area's manufacturing, scientific and technology sectors. Manchester has become something of a favourite for speeches by ministers and is seen by many as the capital of the North. Leading companies have ditched London in favour of areas like Salford. Stockton-on-Tees was the setting for Prime Minister David Cameron's first post-election visit.The Northern Powerhouse concept was one first coined by Cha...

Do Something Delicious Launches Twitter Chats #WhiskyHour And #GinHour

1 hour ago

Thursday 28 May, 2015 Do Something Delicious, the online food and drink marketplace, is launching a new twitter chat hour, #WhiskyHour to celebrate Whisky Month. Twitter hours are a way for like-minded people to connect on twitter to chat about topics of shared interest at an agreed time. The first #WhiskyHour is scheduled for 8pm on Wednesday 27th May. World Gin Day takes place on 13th June and so a #GinHour chat hour has also been scheduled for 17th June.Liz Ramsay of Do Something Delicious said:"We love talking about delicious things almost as much as we love consuming them. A month or two ago during a twitter discussion about Scotland's Year of Food and Drink we found ourselves on a gin-related tangent alongside some gin distilleries and other foodies. And so the idea of #GinHour was born. With May being designated as Whisky Month, it seemed only right to celebrate Scotland's national drink with its own twitter hour too."To take part twitter users type #WhiskyHour into th...

A 6-point checklist for creating online visuals

3 hours ago

In this era of the short attention span, visual elements are vital to online branding and communication overall. Try these approaches to help yours grab your audience's attention.

Visa, Coca-Cola, Adidas, McDonald's: sponsors round on FIFA

4 hours ago

Visa has threatened to look again at its sponsorship of FIFA if it fails to put ethical practices in place, while other sponsors have also expressed serious concerns following the most recent scandals at the crisis-hit football body.

CFOs are waking up to the benefits of mobile banking

5 hours ago

**HSBC corporate customers make USD50 billion in mobile payments** Chief Financial Officers and Treasurers are increasingly willing to go mobile in their professional lives, discarding decades-old methods of transferring funds such as banker?s drafts and cheques in favour of payments executed on smartphones and tablets. Corporate customers have used HSBC?s mobile corporate banking platform, HSBCnet

SkyLIFE Technology and World Food Program Successfully Conduct First Airdrop ...

5 hours ago

SkyLIFE’s innovative humanitarian aid delivery system was used to successfully airdrop previously undroppable cooking oil for the first time in South Sudan. SkyLIFE Technology in conjunction with the World Food Program (WFP), has successfully employed their groundbreaking aerial delivery system to airdrop critical food supplies in South Sudan. The airdrop, which took place in Ganyiel,

PR Daily?s 2015 Media Relations Awards are open!

6 hours ago

Tell us how you did perhaps the single most difficult job in PR and got the media?s attention. Let us showcase your hard work. Our 2015 Media Relations Awards are ready for your very best.

MasterCard shares bulletproof comms strategies

7 hours ago

Gather strategies from over 20 experts at our upcoming Corporate Communications Conference in Chicago this June.

Dear College Grad, About That Resume and Cover Letter ?

8 hours ago

It?s that time of the year. About 19.9 million college graduates are about to descend on civilization with shiny apples in hand. Unfortunately, the demand versus supply equation doesn?t work in their favor. Finding that elusive first job puts a premium on the resume and its associated cover letter. No university invited me to deliver [...]

White Marble Kitchen With Chandeliers

8 hours ago

Wall Room Divider Ideas Fireplace

9 hours ago

How Far Can Activewear Run?

12 hours ago

A leading fashion publication predicted that the only market direction activewear could go was up, what with more famous designers unveiling their own collections. How can makers distinguish their brands in a marketplace that?s beginning to feel more crowded with each iteration of casual and cool?Source: Pierce Mattie Communications

How to Standout when Submitting for Awards

13 hours ago

Award programs are a great way to showcase the great work your company has achieved. Here are a few tips from Brittany Bevacqua, Senior Director at Affect, on how to craft a winning submission.

Lilly Pulitzer Gets Caught With Fat-Shaming Pics During New York Mag Visit

13 hours ago

If you need hot-take ammo today check out the thinspo cartoons on the Lilly Pulitzer fridge — Molly Mulshine (@mollymulshine) May 26, 2015 With interest in all things Lilly Pulitzer at a fever pitch following the fashion label’s successful capsule collection for Target, the brand threw open its doors to New York magazine for a slideshow of images taken inside its offices. As any socialite will tell you, when visitors come calling, you make sure all of the dirty laundry has been safely locked tight. Unfortunately for Lilly Pulitzer, no one did a walk through before the cameras showed up and a picture of two body shaming cartoons ended up in the magazine’s story. Available here and in the tweet above, someone (New York says the image is from someone’s personal workspace) posted two images that fat-shame carb lovers and the more generally “hideous” among us. The brand has been getting hit from all sides today for the image, with many q...

No One Will Remember Your Failures; Everyone Will Remember Your Success

14 hours ago

No one will remember your failures, but everyone will remember your success. If they do bring up your failures and not your successes, question the value they bring into your world and move forward. We live in a time when disruption is happening to us or it can happen because of us. Sometimes the past […]

Best Tactics for Measurement in PR and Why it?s so Valuable

14 hours ago

How can you tell if your PR is working, and what is your return on investment (?ROI?) for the money you spend on PR? ROI on PR is not as easy to measure as many of the metrics and analytics you find on social media sites, but you can still measure certain aspects of the […] The post Best Tactics for Measurement in PR and Why it?s so Valuable appeared first on Everything PR.

30 jobs in the PR and marketing world

14 hours ago

Job seekers can get the chance to write for Facebook with this week?s featured listing.

Interbrand CEO Explains What ?Innovation? and ?Disruption? Really Mean

15 hours ago

Brands–we hear about them all the time. Some of us even create them. But what are the keys to making a “brand” succeed and defining that entity in the eyes of the public? How can we help connect that brand to its customers and even allow for a little “disruption?” We recently spoke to Beth Viner to cut through the buzzwords and learn more. Beth is the CEO of Interbrand, or “the world’s leading brand management consultancy.” 1. What does “innovation” really mean? Its an incredibly overused word that doesn?t hold a lot of weight; when I hear it, I think “placeholder.” Innovation is really all about what you do to respond to consumers, to meet/adapt to their modern-day needs/behaviors, and to stay aware of what?s happening in the market around you. “Brand” itself is less a static set of assets than a dynamic ethos that holds them all together. To a modern consumer, for example, Amazon is not one service with many different parts–it is everything from Kindle to TV to same-day delivery. ...

PR Links of the Day - 5-27-2015

15 hours ago

Healthcare Bill could increase patient influence in drug development process (J. Strack)  Food/Bev The Achilles heel of US wine marketing (L. Petrosky)  Fail NYC... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]

10 Ways PR Agencies Are Different Than Other Sectors

16 hours ago

Do you work at a large agency? A mid-sized agency? Do you have your own “boutique” operation? Our contacts are a fairly even mix of both, and they give us very different accounts of what it’s like to work for a large agency as opposed to working in-house for a single client or running your own shop. Here’s an interesting infographic take created by The Plank Center for Leadership in Public Relations to celebrate its tenth anniversary: a series of quotes from the big names about why they like working for major agencies. We see a pattern developing here: big agencies allow for more flexibility and give young PR professionals a greater degree of experience in dealing with different sorts of clients and different situations. At the same time, we’re all familiar with the dreaded “middle management” curse: agencies filled with people who don’t do anything particularly important but protect their turf as if they do. What do we think?

Voce Student Weekly 5/27: How to Start a Conversation with New LinkedIn Conne...

16 hours ago

Social Media How to Unleash The Potential of Social Marketing Campaigns ?It?s a fact that social media marketing campaigns are 60% more effective than traditional advertising. That?s why organizations that want to make the most of what social has to offer are launching them in droves. But when should you launch your first campaign? What […]

5 Books That?ll Change The Way You View PR

16 hours ago

The role of PR agencies and the work of communications professionals is constantly evolving. Business leaders are more savvy about PR, and the content explosion has enabled businesses to communicate more directly with their customers. With summer reading season (finally!) upon us, here we recap our favorite reads on the ins and outs of the profession.... Read moreThe post 5 Books That’ll Change The Way You View PR appeared first on Crenshaw Communications.

Logitech ups Krista Todd to corporate comms VP

16 hours ago

Krista Todd has succeeded Nancy Morrison, who retired in December.

Building Community Takes a Forthright Focus

17 hours ago

Summary: If you’re running an online community or corporate website, or advising someone who is, here are “20 community building tips” that ought to be readily at hand, nay practiced. Brooke Ballard thinks that walking in the shoes of your audience members is about the most important thing you can be doing, and, indeed, that’s so.

Former Treasury PA Chief to Rep Bank Lobby

17 hours ago

Rob Nichols, the former Treasury Dept. public affairs chief who leads the Financial Services Forum, has been tapped as president and CEO of the American Bankers Association in Washington. [[ This is a content summary only. Visit my website for full links, other content, and more! ]]

FIFA handles crisis comms in-house as executives stray offside

17 hours ago

The international soccer body is handling comms surrounding the recent investigations on its own.

Sainsbury's hands corporate comms account to Porter Novelli

18 hours ago

Sainsbury's has appointed Porter Novelli to manage its corporate affairs, PRWeek has learned.

Intranet Global Forum: The benefit of small conferences that deal with real-w...

18 hours ago

I tend to stay away from the big social media conferences that attract the same speakers over and over and over again. It’s not that I have anything against these folks; in fact, I count many of them among my friends. They’re mostly terrific speakers. And I have had great times at New Media Expo and some of the others you’re likely to hear touted every year. Given the amount of time I spend on the road anyway, I just find my time is better invested speaking at conferences attended by the people to whom I most want to get my message across: communicators dealing with real-world issues for companies that are mostly not doing business in the tech space. (My current client roster includes a financial services company, a global consumer packaged goods company, a quasi-governmental organization, and a manufacturing company.) The events I like to attend tend to be communication industry conferences (like next month’s IABC world conference, where I’m presenting a session on the rise of l...

California Tourism Seeks Social Media AOR

18 hours ago

Visit California, which plans to double its $50M budget this year, has kicked off a search for a global social media agency of record. [[ This is a content summary only. Visit my website for full links, other content, and more! ]]

Coffee in the Workplace

18 hours ago

Free, quality, and gourmet coffee in the workplace may not be all it's cracked up to be. Reed Parker makes light of marketing studies that prove otherwise The post Coffee in the Workplace appeared first on Spin Sucks.          CommentsReed, do you feel there is a certain kind of coffee that is ... by LauraPetrolinoReed Parker Eleanor Pierce I mean, I drink black tea. But it's ... by Eleanor PierceOk I don't think that coffee makes me not creative.I have been ... by aimeelwestFinally read it! Well fortunately my desk doesn't really look ... by aimeelwestOk. This really looks nothing like my desk. I actually drink ... by aimeelwestPlus 11 more...Related StoriesQualities of a Prospective EmployeeCustomer Service: Five Behaviors to UseReferral Marketing for Professional Services Firms 

5 Tips For Managing Your Press Release Workflow

18 hours ago

If you have ever had to write a news release with the help of a team (or several teams), you know that the process can be much more complicated than anyone usually expects. Read on for tips to help juggle projects with multiple stakeholders.

Crisis PR pros don't buy FIFA spokesman's positive take on arrests

19 hours ago

Comms chief Walter De Gregorio said Wednesday is "a good day for FIFA." Crisis communicators didn't believe him.

Meet our Staff: Christine Montes, Digital Hero (Account Supervisor)

19 hours ago

They?re invaluable to what we do and how efficiently we can do it. We?re proud to have a ton of talented employees at Access and we?d love for you to get to know them. Here?s a quick Q&A with Christine Montes, an Account Supervisor, Digital in our San Francisco office? 1. Where are you from and […]

4 Reasons Why PR Pros Can?t Ignore Online Video

19 hours ago

video is expected to grow to 84% of Web traffic in the U.S. by 2018, up from 78% this year, according to Cisco. | MORE »The post 4 Reasons Why PR Pros Can’t Ignore Online Video appeared first on PR News.

How Influencer Marketing Is Impacting Content [Infographic]

19 hours ago

When compared with other, more intrusive (read: annoying) ways to get your brand or organization's message out, influencer marketing provides you with allies and context in your pursuit of your audience's attention. | MORE »The post How Influencer Marketing Is Impacting Content [Infographic] appeared first on PR News.