PR & Marketing News

What brands can do when their sports stars crash out

1 Aug 2014 at 5:18pm

After Mo Farah pulled out of the Commonwealth Games, Jeremy Hart, the managing director of Inc Content, says clever content can prevent brand backers reaching the end of the road when their star is out of the competition.

MAM Software Group to Present at Needham Annual Interconnect Conference

23 minutes ago

BARNSLEY, England, Aug. 1, 2014 /PRNewswire/ -- MAM Software Group, Inc. (NASDAQ Capital Market: MAMS) (the "Company" or "MAM"), a leading global provider of on-premise and cloud-based business management solutions for the auto parts, tire and vertical distribution industries, announced that Mi

Legendary Hair Care Brand Alberto VO5 Declares August Second Annual National ...

25 minutes ago

STAMFORD, Conn., August 1, 2014 /PRNewswire/ -- Alberto VO5®, the legendary hair care brand and America's best beauty value known for its 5 Essential Vitamin formula delivering extraordinary results at affordable prices, today launched its second annual "National Anti-Frizz...

Emerging Disease Epidemics, Five Traits Needed to Lead Europe, U.S. and Iran'...

30 minutes ago

WADSWORTH, Ohio, Aug. 1, 2014 /PRNewswire-USNewswire/ -- The Real Truth™, a 10-issue-per-year publication distributed free of charge around the world, has published its August 2014 issue. COVER (EUROPE): "Five Traits Needed to Lead Europe" (p. 4)With the political landscape...

Colt Resources reports encouraging results from the gap zone at its Tabuaço T...

32 minutes ago

Trading Symbols: GTP - (TSX-V) P01 - (FRANKFURT) COLTF - (OTCQX) MONTREAL, Aug. 1, 2014 /CNW Telbec/ - Colt Resources Inc. ("Colt" or the "Company") (TSXV: GTP) (FRA: P01) (OTCQX: COLTF) is pleased to announce positive results from intercepts from two of the first three holes...

P.S. From Aeropostale Launches In Mexico

33 minutes ago

NEW YORK, Aug. 1, 2014 /PRNewswire/ -- Aeropostale, Inc. (NYSE: ARO), a mall-based specialty retailer of casual apparel for young women and men, today announced the launch of its P.S. from Aeropostale brand in Mexico through a licensing partnership with Distribuidora Liverpool, S.A....

Data Center Infrastructure Support Services Market in the GCC 2014-2018

34 minutes ago

DUBLIN, Aug. 1, 2014 /PRNewswire/ -- Research and Markets has announced the addition of the "Data Center Infrastructure Support Services Market in the GCC 2014-2018" report to their offering. the last few years, several advanced...

Should PR Reconsider The Press Release?

52 minutes ago

With the PR industry always abuzz about new types of content and digital dissemination, it’s easy to overlook or question the value of the humble press release. But it remains one of the most economical ways to deliver your message to a wider audience. While not every company development warrants one, there are many perfectly... Read moreThe post Should PR Reconsider The Press Release? appeared first on Crenshaw Communications.

Joe Biden Knows How to Use #tbt. Does Your PR Team?

52 minutes ago

Vice President Biden and top Democrats conceived a simple strategy to get people thinking about health insurance on Thursday, posting pictures of their younger selves on Twitter with the hashtag #tbt. | MORE »The post Joe Biden Knows How to Use #tbt. Does Your PR Team? appeared first on PR News.

Gold Coast Hair Removal Experts Now Offer Three Anti-Ageing Treatments

54 minutes ago

Broadbeach, Queensland (July 29, 2014) ? Skin Zone Laser Rejuvenation and Hair Removal offers a trio of effective anti-ageing treatments in addition to the laser hair removal that Gold Coast clients patronise. According to the aesthetic center, these procedures can erase years from a patient?s face, giving them vibrant, youthful-looking skin. The first procedure is [...]

What Facebook needs to do to catch up with Twitter

1 hour ago

Matt Redman, the social strategy director at Wunderman, explains how Facebook can catch up with Twitter's mobile achievements.

CNN?s Bill Weir to FOX News: You?re a Bunch of ?Willfully Ignorant F*#ksticks.?

1 hour ago

Unfortunately, this really is CNN now. It’s no secret that national news networks exist on a stepchild familiarity level. They may acknowledge each other at reunions because they are there for the same reason, but when it comes down to it, someone is looking to pee in the other person’s punch bowl. Take CNN’s Bill Weir. So, there he is, trolling the competition on TV when he saw a story that really took the journalistic objectivity right out of him–a FOX segment headlined ?Climate Doesn?t Cooperate with Al Gore.? And that’s when he gave FOX News an “unfortunate truth” of his own via Twitter. (more…) New Career Opportunities Daily: The best jobs in media.

Federal Managers Aren't Relating Too Well

1 hour ago

Summary: Here's something to consider whatever business sector you're related to: Internal communication may not be going well and could use enlightened PR help. Starting, for instance, with the federal government. A blog post advises that federal employees are unhappy with the communication they're getting (or not) from their leaders....

Interesting in starting a business? Try this first

1 hour ago

By David Oates I'm really intrigued by this, as I regularly get inquiries from entrepreneurs that tout venture as the next big thing (see "Why Kickstarter Campaigns Aren't a PR Slam Dunk"). Has anyone tried it? Entrepreneur Magazine - Jason Saltzman Introducing QuickMVP, A New Tool for New Ideas    Not every idea can be a real business. My granfather used to say, ?If I had a dollar for every idea I had, I would be rich, and that would be some business.? We all have ideas, and tons of them. So what is it that gets us to take our ideas to the next level? How do we prove that our ideas would make a good business?   The good news is that it?s 2014. With new methodologies and technology, there are services that can help you validate your ideas and get you on the right track to starting an actual business. One of these tools is a new service called QuickMVP. It was started by a buddy of mine, Trevor Owens, who also started Lean Startup Machine. He is a published author and one of the fi...

Friday Wrap #112: A PR digital working group, more social experiments, a cura...

1 hour ago

Flickr photo courtesy of Shanthanu BhardwajThe Friday Wrap (which is what you?re reading) is a curated rundown of news, reports and posts from the past week that, while they didn?t go viral or attract much attention, are still interesting and useful for communications professionals. I select Wrap items from my link blog, which you?re welcome to follow. News CPRF launches digital working group—The Council of Public Relations Firms (CPRF) has launched a working group of “incredibly smart people running digital in their agencies” to tackle the question of how the PR industry can obtain its rightful place as the leader of digital activities. The group is kicking off its efforts in four areas: What is the right way to define digital? What is the value of a PR-driven approach to digital (and why is PR best equipped to lead it)? Can we define “good” digital and how do we measure it? And can we address ethical gray areas inherent in engaging in the digital environment? Read more OKCupid ...

The Ticker: Google ?Forgotten? Complaints; eBay Diversity; Fake Twitter Accou...

1 hour ago

The New York Times: Google Details Problems Handling ‘Right to Be Forgotten’ Re\code: eBay Diversity Report Slightly Less Crappy Than the Others Wall Street Journal: Twitter Accounts Targeted with Removal Requests More Than Double Deadspin: Jim Bowden Caught Stealing from Fake Twitter Account HubSpot: Facebook, OkCupid and the Ethics of Online Experiments New Career Opportunities Daily: The best jobs in media.

5 great ways to measure success

1 hour ago

There are plenty of new ways to measure an audience's interest, and the old fashioned ways can work, too. It's all about using the right tool for the job.

The worst video media disaster of July 2014

1 hour ago

An NFL coach's flippant tone toward a player appearing to abuse his fiancée on video was the wrong approach.

The top 10 opinions and features from the month

1 hour ago

Take a look at Campaign's top 10 most read opinions and features from July.

Johnson's Baby promises in video to remove controversial ingredients

1 hour ago

Is the promise a publicity stunt? Possibly. Even if it is, it allays the worries a vocal group of concerned parents.

Paperwork, pasties and comms

1 hour ago

According to, Germany ranks 111th for ease of starting a business. A quick scan of the charts will tell you that Germany is a bureaucratic outlier that compares un-favourably with the UK, which is ranked 28, or indeed that chart-topping, red-tapeless nirvana of a country, New Zealand. Having just started a part-time business here, this doesn?t surprise me. Take for instance our latest escapade ? acquiring a licence to run a food truck, or, in our own very specific case, a converted ex-London taxi. Now I?d imagine in England if you planned on rocking around to your local park with taxi full of hot pasties and cold drinks someone official might want to have a quick shuffty though your paperwork. Germany takes it to a whole new level though. The quest starts at the ?Amt für öffentliche Ordnung? (quite literally office for public order) where, after some well-meaning advice as to likelihood of your application being rejected, you are handed a list of the documents you ...

PR lessons from Weird Al Yankovic

1 hour ago

Weird Al rolled out his most recent album, "Mandatory Fun," to huge success. Here's how he snagged the major press, and how you can do the same for your organization.

Find Inspiration for Your Facebook Covers

1 hour ago

Facebook covers can say so much about your mood, personality and interests. Acquire unique facebook covers that individualize your page and attract many likes from your followers. Now many online sites specialize on facebook covers that you can choose from by categories. There are specially designed photos, sometimes followed by written statements that depict different [...]

Following corrections, AP reviews Twitter procedures

1 hour ago

The Associated Press has corrected the wording of three of its tweets in one week, serving as a reminder for the need for caution on the social media site.

Making #Popular Hashtags Work for You

2 hours ago

Hashtags ? they?re not just an amazing reoccurring segment on The Tonight Show Starring Jimmy Fallon (see here and here and, oh wait, here too), or a hilarious way to look back at the Twitterverse (remember #thingslongerthankimkardashiansmarriage?). When properly leveraged, hashtags can help expand your content reach, make Tweets more findable in Twitter searches, and [...]

Murdoch papers and PR industry welcome Matt Tee as press regulation chief

2 hours ago

News the former permanent secretary for government comms, Matt Tee, has been appointed as the first chief executive of the new media regulator, IPSO, has met with a mixed reaction.

Hey, You Lookin? at Me?

2 hours ago

I hail from New York and “Hey, You Lookin’ at Me?” is one of those phrases that I associate with NY-talk. It’s also the first phrase that came to mind when I was checking out LinkedIn’s enhanced Who’s Viewed Your … Continue reading

Madrid Law, PLCC offers criminal defense attorneys in Houston

2 hours ago

United States of America, 01 August, 2014: There has been an unfortunate rise in the number of crimes committed in United States. The laws related to the judgment of criminals have also turned sterner. Anyone who is charged with a crime is taken into police custody or is under lawful watch for a certain period [...]

Lisa Douglas RN/Attorney Recognized Once Again as Best Attorney in the Stephe...

2 hours ago

01 August, 2014: Lisa Douglas, recognized as best attorney for the sixth consecutive year. In the Poll published by Stephens media, the readers of Jacksonville Patriot, North Little Rock Times and Sherwood Voice recognized Lisa Douglas as best attorney. Stephens media develops its list of best of the best through a reader nomination and polling [...]

Smoking Gun PR nominated for 5 CIPR PRide Awards

2 hours ago

It might be the most abysmal day for weather Manchester has seen in nearly two months (please, come back sunshine, we know not what we did) but nevertheless staff here on Bridge Street everyone is feeling in a particularly sunny disposition following the news that we’re in the running for yet more prized titles. Following two successful years at the North...The post Smoking Gun PR nominated for 5 CIPR PRide Awards appeared first on Smoking Gun.

Anytime, anywhere, on the move: Channel 4 Shorts

2 hours ago

For those who want to watch quality TV but who only have five minutes to spare, Channel 4 has launched a cheeky campaign promoting its new Shorts programmes.

PRSA - New Member Breakfast

2 hours ago

New Member BreakfastAugust 6, 7:30-9 a.m.University of St. Thomas (specific location forthcoming). New members (join date of August 1, 2013 or later): please join us for this free event including coffee, pastries, networking and a comprehensive introduction to the benefits of PRSA membership. Meet other new members, connect with chapter President Anna Long and the Minnesota PRSA board, and learn about benefits including:         Upcoming events for 2014 and 2015 ? and the discounts that members receive         Opportunities to volunteer on PRSA committees to make connections & hone PR skills         Career Center job coaching and mentorship programs        The Event Pass ? what it is and how to use it         Regular industry news updates including The Link monthly e-newsletter We look forward to meeting you! Please register through our online registration form.

An Example of Injecting Fun Into Your Brand: United Airlines

2 hours ago

Have you joined my incredibly non-annoying, once-in-a-while email newsletter?TL:DR: You can work on changing your brand all you want. But before that'll help you, you need to fix the fundamentals, as well. Here's a quick example of a company doing both. What's the most boring part of airline travel? For me, the safety video. United's previous video hadn't been changed in years, and I could literally recite it from memory. I usually do, and it usually freaks out my seatmate. Anyhow, United launched a new safety video today, and it's pretty awesome. It's awesome because at no point do you see a plane, but the video gives you all the information you need, in a clear, direct way, and in a surprisingly refreshing way, as well. It should be a fun watch, and has already gotten major media talking. Now here's the thing - This is a nice start about how to make a brand change. There's no doubt that United has been taking some serious crap of late - Whether it's the now so damn old United B...

Campaign Viral Chart: Jude Law makes it into top 10

2 hours ago

Johnnie Walker's film starring Jude Law has already made it into this week's Campaign Viral Chart, despite only launching two days ago.

Tips for the Perfect Pitch + 15 Links You Might Have Missed (The Weekly Cockt...

3 hours ago

Like a good cocktail, this mix of news ? hand-crafted by Team Geben ? will enlighten, inspire and educate. Cheers and happy reading!  9 Steps for Planning Your Next Social Advertising Campaign How to Use Twitter Analytics to Find Important Data Why Social Media Conversation Density Matters IKEA?s PR Breakthrough: How Lippe Taylor Lit a […] The post Tips for the Perfect Pitch + 15 Links You Might Have Missed (The Weekly Cocktail) appeared first on prTini.

Attorney Mario Madrid provides free initial consultation for federal criminal...

3 hours ago

The United States of America, 01 August, 2014: There has been rapid increase in federal crimes witnessed in America in recent times. There are multiple classifications of crime and each is dealt with different level of intensity in the court of law. In the United States, federal crimes are, by far, the most serious crimes [...]

Our Weekly Roundup of Awesome Links is Back! #CrisisRoundup

3 hours ago

Our weekly roundup of awesome links is back! And we’re excited about it. I’ve missed this little bit of Friday fun with you all! We’ve also decided to brand it. As I’m not a super huge player in #FollowFriday, we’ve decided to start a new Friday hashtag for content-creating rockstars in the fields of crisis, [...] The post Our Weekly Roundup of Awesome Links is Back! #CrisisRoundup appeared first on Agnes + Day.

Satirical But True

3 hours ago

This is funny satire on the online way of gathering and reporting information.  It's all in clicks and clicks determine both copy and especially, the headline.  News is watered down to titillation.  Important information is banished.  If a reader fails to open a story, all is lost. The trend hearkens back to the era of Yellow Journalism when circulation was everything and facts beside the point.  This trend will pass in time as readers demand more information to help them understand the world and make decisions.  It won't go away completely but it will moderate.  Serious news consumers will gravitate to media that serve them best.  Lowest common denominator readers will seek excitement.  From a PR perspective, both kinds of media are important to getting information out.  PR practitioners need to learn multiple styles of writing to appeal to click-bait readers and to serious consumers.  PR can't afford to cut off one or the other if it is to get information widely disseminated.  

Yorkshire Tea celebrates Yorkshire Day with Mel B cake

3 hours ago

Yorkshire Tea has celebrated Yorkshire Day today by re-creating the head of Mel B, the former Spice Girl, in cake.

Adidas steps up marketing investment to top ?2bn and reviews global brand str...

3 hours ago

Adidas is to increase its marketing and point-of-sale investments over the next 18 months and has introduced new organisational structures for its global brands and sales divisions, under recently appointed executive board members Eric Liedtke and Roland Auschel.

Will Digital Reach Improve the PR Measurement Drumbeat?

3 hours ago

Cision's new Digital Reach metric adds social sharing to its calculation of the value of online sites and content. Author information Shonali Burke President & Grand Poobah at Shonali Burke Consulting, Inc. Head honcho of Waxing UnLyrical, Shonali Burke is President & CEO of Shonali Burke Consulting, Inc. Based in the Washington, D.C., area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool?. She also loves ABBA, bacon, cooking, dogs, and Elvis. Wouldn't you like to be in her kitchen? TwitterFacebookGoogle+LinkedIn Will Digital Reach Improve the PR Measurement Drumbeat? is a post from: Waxing UnLyrical Will Digital Reach Improve the PR Measurement Drumbeat?

Campaign's top 20 most read news in July

3 hours ago

Take a look at Campaign's top 20 most read news stories in July, which you might have missed.

Freud Puts Heat on Huntsworth's Chadlington

4 hours ago

Freud Communications founder Matthew Freud has acquired a three percent stake in UK-based Huntsworth for $6M. [[ This is a content summary only. Visit my website for full links, other content, and more! ]]

Should You Get Fired for Being a 'Homophone'?

4 hours ago

Summary: I hope you read that carefully. That was homophone, not homophobe. For one Utah language school blogger, however, no matter how carefully it was spelled out, it still meant "You're fired!" That's allegedly what happened to Tim Torkildson, social media and content provider for the Nomen Global Language Center in Provo Utah, after the owner of the school read his blog about homophones.

Red Bull takes to the skies in stop-motion cardboard plane Vine

4 hours ago

Red Bull promotes its air race as Marketing, with the help of social video experts Unruly, showcases three must-watch branded Vines.

GA Criminal Justice Fund Re-Ups Golin

4 hours ago

Georgia's compensation fund for victims of violent crimes has awarded Golin a one-year, $200K PR pact. [[ This is a content summary only. Visit my website for full links, other content, and more! ]]

The Blagger?s Blog 1st August 2014

4 hours ago

A weekly roundup of media news and talking points, sans effort   Thought for the Week  “Who gave Mr Cameron permission to look round these premises? Being prime minister doesn’t give you the right to enter private property willy-nilly… …Are we going to see politicians electioneering by taking part in immigration searches?“ Shami Chakrabarti, director of the human...The post The Blagger’s Blog 1st August 2014 appeared first on Smoking Gun.

Worthy on the Web ? August 1, 2014

4 hours ago

It?s a long weekend! Catch up on what?s worthy on the web in PR, social media, marketing and media this week while you soak up the sun. Live-tweet your way to success! Live tweeting events is a great way to boost follower numbers and engage your audiences. But is your brand ready to give it a go? Here are five tips for #success. Waiting around for your video to ?go viral?? Planning a distribution ... Read more

The Spin Sucks Inquisition: Amber Turner

4 hours ago

The web design maven for Spin Sucks and Arment Dietrich, Amber Turner, sits on the Inquisition hot seat. Learn about her personal life and her talents The post The Spin Sucks Inquisition: Amber Turner appeared first on Spin Sucks.          Commentsbobledrew I kind of miss mine! by ginidietrichNice to ?meet? you through the inquisition, Amber!! by biggreenpenContent first! Hallelujah! Nice to meet you, Amber, from ... by bobledrewGreat introduction here BFF of Amber.  Looking forward to ... by DonovanGroupIncAmber has a *hearing impairment*?!!!?? Of course, my mind ... by belllindsayRelated StoriesThe Spin Sucks Inquisition: Mark SchaeferThe Spin Sucks Inquisition: C.C. ChapmanThe Spin Sucks Inquisition: Bob LeDrew 

P&O Ferries hands European accounts to Starcom and MRM Meteorite

5 hours ago

P&O Ferries has awarded its European media planning and buying, and creative accounts to Starcom and MRM Meteorite respectively, following competitive pitches.