PR & Marketing News

Lidl's 'tribal' Christmas campaign celebrates festive family characters

135 days ago

From the "mince pie maverick" to the "pudding perfectionist", Lidl has launched a Christmas campaign that celebrates the eclectic mix of festive family personas.

Jon Iwata to retire from IBM; Ray Day picked as replacement

136 days ago

Iwata will exit IBM next month after a 34-year career at the company, to be replaced by Ford veteran Ray Day.

Tesco suffers backlash in Scotland after staffer uses 2016 statement in respo...

136 days ago

Retail giant Tesco suffered a backlash from Scots after its Twitter account erroneously posted a 15-month old statement about removing the Scottish flag from certain packaging.

Women: the market sport forgot - episode 5 of The Line

229 days ago

Episode five of The Line asks why brands are still underestimating the opportunities to reach a female audience through sport; and looks at some examples where enlightened companies have backed women's sport with stunning results.

What to expect when you hire a PR graduate

136 days ago

After three years of studying a PR degree, I finally made it into PR - but do employers know what to expect from the grads they bring in?

Flack on Friday: Jargon heaven, jargon hell, biscuit banter, Xmas at Argos, s...

137 days ago

In Flack this week: PR man takes the (very, very old) biscuit, wearing PR jargon on your sleeve(less), and will any agency gamble on a 3k account?

Argos launches fast-paced Christmas campaign packed with elves, super sleighs...

137 days ago

Argos has released its Christmas campaign, a fast-paced affair with elves, the latest toys and jet-powered "super sleighs" at its centre - and a unique competition that will put three lucky kids on its TV cut.

Target veteran Dustee Jenkins joins Spotify as global comms head

137 days ago

Jenkins exited her job as Target's EVP and chief communications officer in June.

Strategic Internal Comms: BBC, HSBC, Britvic and charities join stellar lineup

137 days ago

Senior internal comms figures from major organisations including the BBC, HSBC, Britvic, G4S and across the charity sector will give expert advice at Strategic Internal Comms (SIC), PRWeek UK's must-attend conference on 21 November.

In brief: Ogilvy PR's influencer hire, John Lewis Partnership picks Portland,...

137 days ago

Ogilvy PR appoints head of influencer marketing, John Lewis Partnership picks Portland, Orbit appoints and more from PRWeek UK.

EDF hunting for new consumer PR firm as Red Consultancy declines to re-pitch

137 days ago

'Big six' energy firm EDF Energy has called a pitch for consumer PR services in the UK, following three years with Red Consultancy, which declined to re-pitch.

Marie Curie to set up Christmas tree powered by memories

137 days ago

Marie Curie, the terminal illness charity, is creating a memory-powered Christmas tree.

Hume Brophy expands in Hong Kong and NY with Madaket+Co acquisition

137 days ago

Global comms agency Hume Brophy has established its first full-time base in Hong Kong with the acquisition for an undisclosed sum of Madaket+Co, a consultancy which also has offices in New York.

Flop of the Month: Theresa May splutters through her make-or-break moment

137 days ago

Theresa May's keynote speech to the Conservative Party Conference was a make-or-break moment.

Three reasons why PR should start with a problem, not a headline

137 days ago

PR has evolved hugely over the years, for the better in my opinion, but old habits die hard and when consumers have an incredibly short attention span (I include myself here), there's no time for fluff.

Internal comms must 'define itself better' and give CEOs 'clarity' on its role

137 days ago

The role of internal comms (IC) is not readily understood by CEOs and leadership teams, or often by IC practitioners themselves, according to a new report from the CIPR.

Analysts agree with WPP that threat from consultancies has been 'overhyped'

138 days ago

During its third quarter-earnings call on Tuesday, WPP dismissed the threat from management consultants as "overhyped." Analysts agree.

Good Relations to expand health team after hiring Red's joint healthcare MD

138 days ago

Sophie Taylor-Roberts has left The Red Consultancy to form a new health-and-wellbeing practice at Good Relations.

Engage by Bell Pottinger boss Hugh Taggart takes senior Edelman role

138 days ago

Former Bell Pottinger partner Hugh Taggart has joined Edelman UK in a senior role, giving him oversight of more than 150 staff.

Bell Pottinger saga sparks calls for global code of ethics - but are these re...

138 days ago

The fallout from the Bell Pottinger scandal and the agency's subsequent demise has sparked a debate about whether the PR industry needs a global code of ethics.