PR & Marketing News

PlasmaTech Biopharmaceuticals, Inc. Announces Pricing of $14,000,000 Public O...

15 minutes ago

DALLAS and NEW YORK, Dec. 18, 2014 /PRNewswire/ -- PlasmaTech Biopharmaceuticals, Inc. (NASDAQ: PTBI, PTBIW), a biopharmaceutical company advancing patient care in critical areas, announced the pricing of an underwritten public offering of 3,500,000 shares of common stock, and warrants to purch

Times Square Shines Brighter With New ASICS America Storefront

16 minutes ago

IRVINE, Calif., Dec. 18, 2014 /PRNewswire/ -- Bright lights, big city. ASICS America has opened the doors on its newest retail store in the heart of Times Square, offering runners, athletes and fitness enthusiasts more than 4,000 square feet of the latest innovations and collections from the brand.

Top 10 Ways to Celebrate New Year's Eve in Las Vegas

19 minutes ago

LAS VEGAS, Dec. 18, 2014 /PRNewswire/ -- The countdown is on. 2015 is right around the corner and in the Entertainment Capital of the World, there's no shortage of ways to celebrate. While Las Vegas has all the usual NYE suspects, why not consider some new ways to bring in the New Year, like eating

Statement from the Honourable Julian Fantino, Minister of Veterans Affairs

21 minutes ago

OTTAWA, Dec. 18, 2014 /CNW/ - The Honourable Julian Fantino, Minister of Veterans Affairs, issued the following statement today: "I was deeply saddened to learn that a gentleman with whom I was honoured to travel to France earlier this year was robbed in his home earlier today. "Mr....

Upstate Golisano Children's Hospital Receives $2,500 Gift From Bankers Health...

23 minutes ago

SYRACUSE, N.Y., Dec. 18, 2014 /PRNewswire/ -- This morning, a group of employees from Bankers Healthcare Group, a leading provider of financing solutions for healthcare professionals, delivered a $2,500 dollar donation to Upstate Golisano Children's Hospital. They spent over $2,000...

Cells identified that enhance tumor growth and suppress anti-cancer immune at...

32 minutes ago

MEMPHIS, Tenn., Dec. 18, 2014 /PRNewswire-USNewswire/ -- A study led by St. Jude Children's Research Hospital scientists has identified the population of white blood cells that tumors use to enhance growth and suppress the disease-fighting immune system. The results, which appear in...

Aeroseal Windows & Storefront Launches New Website

33 minutes ago

JESSUP, Md., Dec. 18, 2014 /PRNewswire/ -- Aeroseal Windows & Storefront (, a Jessup-based commercial windows and doors company, has launched a new modern web website to keep up with changing times and improve their online image. Since their initial...

Perfect World's Sino-US Youth Elite Project "Access China" Successfully Launched

34 minutes ago

BEIJING, Dec. 18, 2014 /PRNewswire/ -- On December 17, 2014, US Eastern time, the launching ceremony of "Access China", Perfect World's Sino-US Youth Elite Project, was officially held at the United States Capitol building in Washington, D.C. As one of the major events of the...

GeneSegues Therapeutics Awarded Contract For Development of Nanocapsule-base...

41 minutes ago

Company Collaborating With U.S. Army Researchers on Topically Applied DNA Vaccine  GeneSegues Therapeutics, a leader in the targeted delivery of RNAi and DNA therapeutics and vaccines in cancer and infectious disease, announced today it was awarded a prime contract by the...

Genuine VW car mats

1 hour ago

Before too long, it is necessary to replace the car mats in your car. You should know the market is full with all sorts of car mats, for any car model, style and preference. When replacing your old car mats, the best option is to purchase genuine VW car matsin case you have a VW. [...]

BMW car mats

1 hour ago

A car is definitely one of the most valuable possessions in most cases, reflecting the person?s personality and class. In other words, having a car represents a remarkable investment and therefore, it is necessary to have access to the best car accessories. If you are interested in purchasing some of the best BMW car matsor [...]

Car mats UK

1 hour ago

When analyzing a well-detailed car, one of the first aspects that you will notice is definitely how clean are the car mats. By having clean and well-arranged car floor mats, you can make the difference between a showroom condition vehicle and a worn floor. Due to the fact that most car mats UK are universal, [...]

Wide range of car mats

1 hour ago

At a certain point, it is necessary to replace your old car mat. As you have probably observed, on the market you can have access to a wide range of car mats, suitable for any car model, preference and style. By purchasing clean and appropriate car floor mats, you can definitely make the difference between [...]

Prudential folds comms under marketing as DeFillippo retires

1 hour ago

Financial services company becomes the latest organization to merge communications under marketing as comms lead Bob DeFillippo gets set to retire.

Social media branding: The biggest winners and losers of 2014

1 hour ago

A study by Sprinklr looked at changes throughout the year to see which organizations advanced their online interactions, and which ones slid backward. 

6 Resolutions For Better PR In 2015

2 hours ago

Welcoming in the New Year provides a great chance to take stock of things and set some goals and refresh your public relations. Whether it’s tech PR, consumer, or B2B, we resolve to do better in 2015 with the following resolutions. Get visual. If you haven’t already jumped on this trend, now is the time.... Read moreThe post 6 Resolutions For Better PR In 2015 appeared first on Crenshaw Communications.

Uber Is Breaking The Law To The Tune of $40 Billion Dollars

2 hours ago

Like many entrepreneurs, I began my business 12 years ago with nothing more than 300 square feet and a dream.  Today, I employ more than 120 people in a fast-growing PR Agency, but it certainly did not happen easily, and I have been  forced to understand and rise above the many challenges of building a […] The post Uber Is Breaking The Law To The Tune of $40 Billion Dollars appeared first on Everything PR.

PR Links of the Day - 12-18-2014

2 hours ago

Cuba Democratic PR firm helped American freed in Cuba(Buzzfeed)  Seasonal An IR twist on a holiday classic (A. Blazier)  Careers Making a change within... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]

Blog: Big Four TV Nets Should Rally Around Sony

2 hours ago

The Big Four TV Networks should ride to Sony's rescue and broadcast "The Interview," which would attract a huge audience and build goodwill for CBS, NBC, Fox and ABC. [[ This is a content summary only. Visit my website for full links, other content, and more! ]]

E-Prescribing Market Global Forecasts To 2017

2 hours ago

MarketsandMarkets recently conducted a study on the ?E-Prescribing Market (Electronic Prescription/eRX) by Hardware, Software, Services, End-users (Medical Group Practice & Hospitals), Products (Integrated & Standalone Systems) & Deployment (Licensed, Web-hosted & Cloud) ? Global forecasts to 2017?, which analyzed and studied the major market drivers, restraints, and opportunities in North America, Europe, Asia-Pacific, and Rest [...]

Journalists Recommend Getting More Strategic with Event Invites

2 hours ago

oh god… the ces emails… make it stop… make them stop…. ? Tony Romm (@TonyRomm) December 17, 2014 Tony Romm covers tech for Politico, so of course he would get multiple invites to the Consumer Electronics Show Las Vegas, or “the Global Stage for Innovation.” It’s not just him, though: we’ve received several invites ourselves from PRs repping ad agencies and ad tech companies; we even got one from straight from Time, Inc. CES is a big conference that’s been around since 1967, and the fact that it’s not open to the public makes it a prime stage for showing off the work of clients even if they have little or nothing to do with larger trends in technology. That said, the lead-up to this year’s event has also seen some grumbling from writers receiving a deluge of form pitches. Friend of the site Ed Zitron got a bit of attention earlier this week for collecting all related emails and trolling the hell out of the PR professionals who sent them. We definitely wouldn’t go that far; we have en...

Kmart apologizes for layaway fiasco

3 hours ago

The retailer is scrambling after many customers received cancellation notices--even though their purchases had been paid in full. 

Social Media Promotion Gone Wrong: Lessons Learned from Ring Pops? #RockThatR...

3 hours ago

Last week, the Topps Company ? maker of Ring Pops candy ? experienced backlash and a potential investigation by the Federal Trade Commission after the company launched its #RockThatRock campaign, which invited users to post photos on social media showing how they wear their ?edible bling.? However, some pre-teen and teen girls entered the contest posting photos that some construed as provocative. As a result, several advocacy groups have asked the FTC to investigate the Topps Company, claiming that the promotion violates the Children?s Online Privacy Protection Act by collecting and disclosing personal data from children under age 13 without their parents’ permission ? whether it was intentional or not. Katie Creaser, Vice President at Affect, contributed to an article in Forbes, ?Marketing Gone Wrong: Is Your Social Media Plan Legal?? written by Cheryl Conner (@CherylSnapp), discussing the mistakes of the #RockThatRock contest and how brands can avoid making the same blunders as ot...

More Influencers Hyping Big Studio Films on Social Media

3 hours ago

Unlike The Interview, most movies don’t have cyber-threats and worldwide outrage to increase public interest. For that reason (in addition to general shifts in the market), more major studios are turning to a newfound PR tool to raise awareness of their coming titles: social media influencers. Above, for example, is a promo for the Disney film Big Hero 6 – which opens today in Italy — sent from Italian fashionista Veronica Ferraro to her 158,000 followers on Instagram and her 25,000 followers on Twitter. Her blog The Fashion Fruit has nearly two million likes on Facebook; that’s a lot of influence. For more on that, we asked three experts for their takes on the influencers-promoting-movies trend. (more…) New Career Opportunities Daily: The best jobs in media.

Weber Shandwick Targets Tourists for Mexico City

3 hours ago

Weber Shandwick has added Mexico City Tourism to its travel and lifestyle practice. [[ This is a content summary only. Visit my website for full links, other content, and more! ]]

New Digital, Luxury Lifestyle ?Magazine & TV? to Launch

4 hours ago

Beautiful World International is the world?s first digital, fully interactive luxury lifestyle magazine with video content incorporating latest flip-page, 3D-technology. ?It?s a magazine people can watch and a TV people can read?. The magazine will launch on December 19th 2014. The magazine is 75-pages of glossy, informative and entertaining stories with news, views and stories. […] The post New Digital, Luxury Lifestyle ?Magazine & TV? to Launch appeared first on Everything PR.

Harriette Cole Explains Why She Considers Alicia Keys Her ?Best Student?

4 hours ago

The business that media coach Harriette Cole literally dreamed up while working as fashion director at Essence has as its clients a roster of R&B royalty like Mary J. Blige, Alicia Keys and Erykah Badu, whom Cole has taught to show up in the best possible way in front of the press. Cole calls Keys her best student because “she wanted it so bad.” That’s not the only criteria Cole cites as what makes for a promising client: I?m working with people to modify their behavior or their communication. If you have a behavior that?s not serving you, it?s very tough to stop. For example, many people clutter their language with words like ?Um,? ?like? and ?You know what I mean?? Smart people with big jobs. It?s equal opportunity in our colloquial way of communicating. The best kind of client is somebody who?s willing to say, ?OK, I see what you mean. Now what are the tools I can use to make the change?? But before she was training others, Cole had to first train herself. (more…) New Career Oppo...

Protected: Sponsor Spin Sucks

4 hours ago

There is no excerpt because this is a protected post. The post Protected: Sponsor Spin Sucks appeared first on Spin Sucks.        Related Stories“Way to Wreck Christmas, Lindsay!” and Other StoriesTen Communicators to FollowWhat Sucks About Being a Communications Professional 

4 Things You Can do Today to Boost Working Relationships

4 hours ago

Relationships are a publicists' most valued asset, which is why it's extremely important to remain in communication with your network, even when you aren't actively, pitching, planning or working on a project. For example, when you wrap up work with a client on a short-term project, have a strategy in place to make sure you are the first one called when... More

The Key to a Successful Media List: Quality vs. Quantity

4 hours ago

A great media list is fundamental to a successful pitch. However, assembling the perfect target audience is easier said than done. Multiple factors come into play when trying to launch a campaign, and creating a quality list requires more than a compilation of generic email addresses. Doing your homework is essential and the more you know about a contact the better. By drawing from a diverse range of industry professionals, here?s ... Read more

6 Essential Steps for Surviving a Crisis

5 hours ago

The best way to prepare for a crisis is to plan for it in advance. Here are six steps you can take that will help you when the dark days descend.  | MORE »The post 6 Essential Steps for Surviving a Crisis appeared first on PR News.

Edelman's McIntyre to lead Ketchum's DC office

5 hours ago

The former chief spokesman for the National Rifle Association will oversee Ketchum's operations in the nation's capital.

Hollywood Sounds Off on Decision to Cancel The Interview

5 hours ago

Yes, @JamesFrancoTV and @SethRogen finished this argument inside. #TheInterviewMovie ? The Interview (@TheInterview) December 15, 2014 Every time something big happens in the world, there’s some sort of round up of Hollywood reaction on social media. On most occasions, it’s kind of like, “Who cares?” We don’t need to know what Selena Gomez thinks about falling oil prices or the elections in some faraway land. But Hollywood is sounding off on the decision to pull The Interview from theaters and this is something that is right in their wheelhouse. The group (or country) behind the massive Sony hack that’s been topping the headlines sent out a warning that there would be repercussions for any theater that shows The Interview on its screens. Sony said they would respect whatever decision the theater companies made in response. Right away, the largest theater companies, from AMC Entertainment to Regal Entertainment and beyond, said they wouldn’t show the film. ...

PR Weighs in on Sony?s The Interview Move

5 hours ago

This morning The New York Post — which happens to be owned by the same company that once owned Sony’s prime competitor, 20th Century Fox — just told us that the scene that caused the world to, in the words of writer/cybersecurity expert Peter Singer, “lose our shit” has leaked. Here, then, is a screenshot from your Kim Jong Un death scene, set (of course) to Katy Perry: That was relatively tame. (And no, the leak isn’t new — it’s just interesting to note that the Post chose to run it.) So what does PR think about the studio’s decision to pull the film entirely? (more…) New Career Opportunities Daily: The best jobs in media.

Sony decision not to release 'The Interview' draws backlash

5 hours ago

Critics say the company is caving to pressure from terrorists; others say it's the right decision. (Updated)

Timehop Helps You Build Community with Nostalgia

5 hours ago

It's that time of year, when everyone is remembering the good old days. Here's how you can use Timehop to build community around your brand The post Timehop Helps You Build Community with Nostalgia appeared first on Spin Sucks.          Commentsbelllindsay What do you mean you can't find ... by LauraPetrolinoI've been trying to get Timehop for months, and I can NEVER ... by belllindsaybobledrew Oh, great. There goes here *head* again. by belllindsayThis is something I'd never thought of, Laura. Thanks for ... by bobledrewI think it's interesting that nostalgia counteracts loneliness. ... by Eleanor PierceRelated StoriesA Unique Value Proposition and The Island of Misfit Toys by @lkpetrolinoHow Anheuser-Busch Redefined Experiential MarketingImprove Holiday Usability with These Nine Heatmap Tools 

The Trouble With People #2

5 hours ago

If you missed Part I, go -->  HERE  I managed to land myself into the funny, exciting, confusing, and absolutely creepy world of dating.  This propelled me to start a short series [writing and radio interviews] about relationships [from all perspectives] because quite frankly, a lot of people seem to be EXTREMELY confused about the differences between dating, relationships, love,

Use the Holidays to Build Creative Muscles!

6 hours ago

?Creativity is a muscle. Exercise it daily ? if you only need to create once a week, your muscles may have atrophied if you don?t do it just because you don?t have to.? Joel Falconer, Have you ever had one of those wonderful ?aha!? moments at work? One of those times when the perfect […]

Does 'stand by your man' PR really work?

6 hours ago

Camille Cosby has released a statement of support of her husband, Bill, months after sexual assault allegations resurfaced. Will it mitigate damage to the comedian's reputation?

Johnnie Walker hires Anomaly to global creative account

6 hours ago

Johnnie Walker has appointed Anomaly as its global lead creative agency, ditching Bartle Bogle Hegarty after 15 years.

What Kimpton Hotels going corporate means for the travel industry

7 hours ago

Beyond having dedicated many years to travel PR and marketing (let?s leave the number of years out for now), I?m a Kimpton fan. My colleagues at rbb would say I?m a bit obsessed. They may be kind of right. That?s why the news of Intercontinental Hotels Group (IHG) acquisition of the ultimate boutique hotel brand shocked [...]

CPR Adds Editor, Host

7 hours ago

Colorado Public Radio has added an editor and an on-air host: Hart Van Denburg is the new digital editor for CPR News, responsible for leading the development and execution of CPR’s digital strategy, establishing the daily online news agenda and overseeing a digital team that creates a variety of multi-media content to enhance CPR?s online storytelling. Aaron Johnson is a new […]

PR Fail: Sony Set Itself Up for Trouble

7 hours ago

Summary: Sony Pictures executives might have done some soul-searching about what’s in good taste and what isn’t before they decided to film “The Interview” in the first place. But now a horrendous precedent has been set with the film’s withdrawal from its planned holiday-season opening. It will apparently be shelved for good. Charlie Chaplin to the contrary, scurrilous satire about a head of state in these digital times isn’t a good idea, whether his fans include a squad of hackers or not.

Demystifying The APR Exam: From Blueprint To Publication

7 hours ago

The Universal Accreditation Board (UAB) has begun the process of significantly updating the APR exam to ensure that all questions are relevant to the PR profession, current, accurate and valid. I?ll walk you through the process of how we are doing that, but first let me dispel the misconception that the Examination hasn?t been updated in years.

A New Year?s Resolution That?s Doable

7 hours ago

Right around now we’re planning New Year’s resolutions—which few of us will actually keep. New Year’s resolutions are all well and good, in theory. Sure, go nuts—make a vow to hit the gym more frequently, cut down on fried foods or get more sleep. However, there are some resolutions that don’t require time, money, or […] | MORE »The post A New Year?s Resolution That?s Doable appeared first on PR News.

When a PR Problem isn?t a PR Problem

7 hours ago

I finally snagged a friend’s HBO Go log-in credentials so I could watch the rest of Aaron Sorkin’s The Newsroom. In the series finale, former network head Leona Lewis (Jane Fonda) has one of my new favorite one-liners: You have a PR problem because you have an actual problem. How often does PR get blamed for something, when in reality […] The post When a PR Problem isn’t a PR Problem appeared first on prTini.

USA Today Tech Editor to Access

7 hours ago

Nancy Blair, technology editor for USA Today, is moving to tech firm Access Communications as VP of content in San Francisco. [[ This is a content summary only. Visit my website for full links, other content, and more! ]]

McKinley James cofounder Florez to lead Allison+Partners in Dallas

7 hours ago

Florez is succeeding Jackson Harrell, who has shifted roles at the agency.

Is Caving In a PR Strategy? Sony Cancels Release of The Interview

7 hours ago

Sony officially cancelled the theatrical release of The Interview on Wednesday, responding decisively to the turmoil following a message posted a day earlier by a hacker group calling itself "Guardians of Peace," which evoked the September 11th attacks and warned theatergoers to stay away from the movie. | MORE »The post Is Caving In a PR Strategy? Sony Cancels Release of The Interview appeared first on PR News.

Theater Chains, With PR Support, Unite in Pulling 'The Interview'

8 hours ago

Major US movie theater chains, some relying on outside PR counsel, individually pull the plug on Sony Pictures Entertainment's controversial film "The Interview" this week. [[ This is a content summary only. Visit my website for full links, other content, and more! ]]