PR & Marketing News

GWG Holdings Regional Director Bill Servis Receives Wholesaler of the Year Aw...

49 minutes ago

MINNEAPOLIS, Jan. 27, 2015 /PRNewswire/ -- GWG Holdings, Inc. ("GWG") congratulates Regional Director Bill Servis, recent recipient of Financial West Group's Wholesaler of the Year award. Since 2012, when Mr. Servis joined specialty finance and life settlement market leader GWG, Mr. Servis has

Evo, Incorporated Commercial Cooktop Launched, No Overhead Hood or External D...

54 minutes ago

BEAVERTON, Ore., Jan. 27, 2015 /PRNewswire/ -- Evo, Incorporated, a U.S. based designer and manufacturer of cooking equipment, announces the launch of the Evo EVent™ Cooktops.  This new cooking technology, combined with an innovative ventilation system, offers restaurant...

Win Free Barbecue for a Year at Dickey's Barbecue Pit in Colorado Springs

55 minutes ago

COLORADO SPRINGS, Colo., Jan. 27, 2015 /PRNewswire/ -- Colorado Springs residents will have a reason to celebrate when Dickey's Barbecue Pit opens on Thursday, January 29 at 11 a.m. The new barbecue joint opens with a three day barbecue bash where three lucky guests receive free...

Le Musée Dr. Guislain et Janssen Research & Development, LLC lancent un appel...

59 minutes ago

- À la recherche de profils d'excellence du plaidoyer en faveur des patients atteints de troubles mentaux GAND, Belgique, 27 janvier 2015 /PRNewswire/ -- Le Musée Dr. Guislain à Gand, en Belgique, et Janssen Research & Development, LLC (« Janssen »),...

Safeway Inc. Announces Extension of Offer to Purchase Senior Notes Due 2019, ...

1 hour ago

PLEASANTON, Calif., Jan. 27, 2015 /PRNewswire/ -- Safeway Inc. (NYSE: SWY) ("Safeway") today announced that it is extending the expiration of its offer to purchase (the "Offer") any and all of the outstanding series of senior notes described in the table below (the "Senior...

Hannon Armstrong Sustainable Infrastructure Capital, Inc. Announces 2014 Divi...

1 hour ago

ANNAPOLIS, Md., Jan. 27, 2015 /PRNewswire/ -- Hannon Armstrong Sustainable Infrastructure Capital, Inc. ("Hannon Armstrong" or the "Company;" NYSE: HASI), a clean energy investor, today announced the estimated Federal income tax treatment of the Company's 2014 distributions on its...

Beckham does 'not have strong appeal to children' says ASA

1 hour ago

An ad for Haig Club whisky featuring David Beckham has survived censure from the Advertising Standards Authority, after it concluded he does "not have strong appeal to children".

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2 hours ago

New York City, NY January 15, 2015-Are you looking for a professional personal statement writer? Hire an experienced and highly qualified writer at personalstatementwriter.com and get your personal statement done in the most professional way possible. The company is committed towards ensuring that all customers get top quality services and if you are looking for [...]

Super Bowl Brands Failing to Build Buzz

2 hours ago

You’ve already seen at least a couple of the ads set to run during Sunday’s Big Game, but something has changed: according to research firm iSpot and others, the thrill is gone. Claire Atkinson of The New York Post reported on the phenomenon earlier this week: ads and their teasers just aren’t attracting as much attention this year as in years past. So far, Bud Light’s Pac Man ad, created by Energy BBDO of Chicago, has more views than any other but doesn’t match the number of “social actions” and online activity of its sexier peers. The biggest ad in every other sense of the word is this one for Carl’s Jr. by creative agency 72andSunny. The borderline-offensive spot has more than five million views on YouTube so far, but the “will it attract customers?” question remains unanswered. A new T-Mobile spot starring one Kim Kardashian also scored plenty of mentions on gossip blogs this morning — but multiple research firms report that all relevant KPIs are down this year. Google searches ...

Is It Time to Start Paying Attention to Snapchat?

2 hours ago

We’ve all heard of Snapchat at this point, but whether or not it’s useful for PRs has yet to be fully determined. Up to this point, it’s been mostly that photo sharing app that allows teens to send secret messages that disappear before their parents catch on. But now, some big companies are partnering up with the service — and it could prove to be worth their time. The word “Discover” has been trending on Twitter on and off today because Snapchat has announced a new Discover tab where content created with partners including CNN, Vice, Food Network, Comedy Central and BuzzFeed will appear. Now, according to GigaOm, Snapchat is also bringing on journalists — among them Ellis Hamburger, Nicole James and former MTV producer Greg Wacks — to create content. So we know you’re already updating your media lists, but give the strategy a think. “Snapchat took a 36.8 percent share of teens versus 31.8 percent for Twitter?s Vine and 8 percent for WhatsApp,” reports The New York Post. So it’ll b...

IBM refutes rumors of massive layoffs

3 hours ago

The technology company called a Forbes article reporting as many as 100,000 layoffs "ridiculous" and "baseless." 

5 Top Digital Media Trends for 2015

3 hours ago

Why did The S.I. Newhouse School of Public Communications at Syracuse launch an all-digital online Masters program this week? Because the media landscape is shifting beneath our feet, of course. But where will those shifts lead? No one really knows, but the best estimates herald “cord-cutters” as the leaders of the New Media School. Three developments from yesterday alone point toward the future: NPR describes Dish’s Sling TV, which includes live sports AKA the only reason young people still get cable, as “a cord cutter’s dream“ Conde Nast launches a new studio to produce native advertising pieces written by its own editorial staff Fusion attempts to poke fun at rival BuzzFeed and everyone in media says, “whoa there…” The professional industry watchers at Manatt Digital Media — a division of Manatt, Phelps, and Phillips, LLC — produced this infographic to lay out predictions for 2015 and the years ahead: In short, expect more varied forms of branded content to come…along with a g...

POS system for your personal restaurant business

3 hours ago

The world can be a technological one. Even if you will find individuals who still want to live in earlier times, reading paper magazines and making use of only cash to pay in the stores, this doesn?t mean we ought to stop our progress. It doesn?t matter whether this progress can be a positive or [...]

Get effective personal statements writing assistance at any stage from a lead...

3 hours ago

New York City, NY January 28, 2015-A leading personal statement writing service provider personalstatementservice.net is now offering professional assistance with writing personal statements. The company said earlier on that it has a team of dedicated, highly experienced writers who not only ensure that you get the best services but also guarantee on-time delivery of assignments. [...]

MetroMD Comes Up With Uncompromised Botox Treatment In Los Angeles And Beverl...

3 hours ago

FOR IMMEDIATE RELEASE Los Angeles, CA (January 27, 2015) – METROMD INSTITUTE OF REGENERATIVE MEDICINE is the most famous Botox clinic in LA region. The experienced Botox Los Angles and Botox Beverly Hills team of this organization is dedicated to wipeout all the wrinkles from your face. This clinic is resourced with best Botox doctors, [...]

Cost Effective Lip Enhancement Treatments Are Presented By The Doctors Of Met...

4 hours ago

FOR IMMEDIATE RELEASE      Los Angeles, CA (January 27, 2015) – METROMD INSTITUTE OF REGENERATIVE MEDICINE is going to be your ultimate destination in LA, if you are tired of the visible signs of your growing age in your facial and lip skins. This organization has introduced the ultimate method of lip enhancement techniques, [...]

5 Things That Air Travel and Working in PR Have in Common

4 hours ago

In my own wild and wonderful world of PR, I have been privileged enough to fly to various exotic locales to meet with clients. In the process of doing that, I have — at times — spent countless hours in the cramped quarters of an airplane instead of the cushy confines of a leather chair in a conference room. While recently sitting in the middle seat nestled snugly betwixt a dude with a case of body odor that could cause ice to melt and a baby dealing with a bad case of teething, I got to thinking about this week’s edition of #5Things. It had to be timely, relevant, and help me calm down enough to reconsider causing a scene by trying to cut a hole on the side of the plane with my neighbor’s armpit steam. Here, then, are the 5 Things that Air Travel and Working in PR have in common. 1. Getting Up With Nowhere to Go. You have been in a tin can flying over numerous states for hours…and then you finally land. The seat belt lights turn off and instantly 300 passengers stand up as if they a...

Cookie-Preneurs: Girls Scouts Go Digital

4 hours ago

The great part of the year is here. The part that helps you break your diet-based New Year?s resolutions and pretend it?s for charity. That?s right. It?s Girl Scout cookie season. For the first time ever, some Girl Scout troops are using online ordering as part of a fancy new beta-test ? aka the ?Digital... Read more »The post Cookie-Preneurs: Girls Scouts Go Digital appeared first on Beckerman PR.

63 Communications and Public Relations Jobs Available Now

4 hours ago

Looking for a new career opportunity? Check out these public relations jobs that have come across our desk recently. Have one you?d like to see listed? Just email mediabullseye@customscoop.com. To get these jobs via email each week (one day earlier than it gets published here!), subscribe to my free Sunday night email. Academia/Government Associate Director for […] The post 63 Communications and Public Relations Jobs Available Now appeared first on CustomScoop's Media Bullseye.

Voce Student Weekly Reading 1/27: How to Use Twitter?s ?Discovery? Tab, Colle...

4 hours ago

Social Media 6 Underappreciated Skills for Social Media Professionals ?Being a social media professional means wearing a lot of hats, from writer to analyst. While people outside the industry might not see it, people in social media need to have a wide array of skills to succeed?far more than your casual social media user.? Voce […]

Hershey's angers chocolate lovers by banning British Cadbury imports

4 hours ago

The company recently made a deal to stop importation of U.K.-made chocolate bars to the U.S., and Cadbury fans are none too pleased. 

The Best Version of You

5 hours ago

Most places online that support a profile ask you to include a picture with your information. Given the value people put on images to process information and assign credibility, you should give a lot of thought to selecting the right profile picture for each need. Being aware of what is perceived positively is key to…

Embattled Herbalife Bolsters PA with Reeese

5 hours ago

Herbalife, the embattled nutritional products company, has added Weber Shandwick alum Marcus Reese in the new post of VP for state and local government affairs. [[ This is a content summary only. Visit my website for full links, other content, and more! ]]

Grammar Hammer: Incent, Incentive, Incentivize

5 hours ago

A classic marketing tactic is to create a promotion that gives potential customers an incentive to buy. Almost every advertisement for a new car includes incentives for trading in your old one, or having the dealership do your taxes and double your refund to use as your down payment. One highly-publicized example of ?incentive marketing? […]

What PR People Know About Content Marketing

5 hours ago

From PR agencies to corporate SEO teams, everyone’s doing content marketing – or more accurately, content creation. These days, it’s increasingly hard to make content stand out. The challenge has grown more acute with the advent of what Mark Schaefer calls “content shock” or the explosive growth of the content supply without a corresponding growth... Read moreThe post What PR People Know About Content Marketing appeared first on Crenshaw Communications.

PR Links of the Day - 01-27-2015

5 hours ago

Sports Should Seahawks star be forced to talk to media? (OC Register)  Sports NFL's Dawn Hudson faces challenging first act (WSJ)  Sports No PR nightmare that the... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]

Governor Mike Pence Can Make His Own State-Sponsored News, Thanks

5 hours ago

Holy Pravda, Batman! You may remember a post from nearly a year ago about New York Governor Andrew Cuomo’s attempts to present the public with a more “transparent” (read: flattering) portrait of his administration via its own YouTube channel. While the “pilot” episode of the government vlog “The State of New York” (which does NOT run on taxpayer dollars) no longer lives online, the series continues. Here’s its latest weekly webisode: Note the anemic number of views for these videos; when we made the mistake of scrolling through the comments on the original last February, we encountered overwhelmingly negative sentiments as citizens criticized Cuomo for making an attempt to direct the public narrative about his government. We repeated our headline from February because last night we learned that Indiana Governor Mike Pence has chosen to follow Cuomo’s lead in creating a “state-run news outlet” to compete with local media. (For partisan context, Cuomo is a Democrat and Pence is a Rep...

H&M's Cos brings John Doe into the fold in US expansion

5 hours ago

The brand debuted in the US in Los Angeles in November.

Mattel publicly parts ways with CEO

6 hours ago

The toy company issued a press release stating that new leadership was needed to 'maximize its potential.'

NFL addresses domestic violence in chilling Super Bowl spot

6 hours ago

The PSA on behalf of No More uses actual 911 audio to make its point.

Twitter unveils native video feature

6 hours ago

Twitter has unveiled its first native video application, which allows users to shoot, edit and share videos from within its mobile app.

Twitter takes wraps off native video feature

6 hours ago

Social media platform steps up to YouTube and Facebook in video space, also launches private group messaging.

6 Ways to Use Instagram for PR

6 hours ago

Instagram has received a lot of attention from the marketing and PR sectors. No surprise there; Instagram use continues to rise while more stalwart social networks have more or less plateaued. How can Instagram integrate into your brand?s PR efforts? Consider these six ideas. 1. Showcase your products. If you?re in the business of selling […]

Trending: Conflicts, capitalism and the rise of the journalist entrepreneur

6 hours ago

What happens when journalists become capitalists? The path is neither simple nor easy, but one thing is clear: If they are aiming high they roll up their sleeves and do their level best to observe long-held boundaries between business-side demands and journalism?s quest for truth-telling. That was one of the top takeaways as a panel […]

How To Get Started With Influencer Marketing

6 hours ago

Does your public relations plan include a strategy for influencers? Read today’s guest post to learn about Influencer Marketing and why it’s becoming a PR essential. While blogs and influencers don?t currently get a large portion of a brand?s digital spend, they rank incredibly high with customers for popularity, trust, and influence. Brands and PR professionals […]

Structuring your Day for Maximum Productivity

7 hours ago

What's your plan when faced with a mountain of work? Are you organized, or do you wing it? Marlene Oliveira shares her tips for maximum productivity The post Structuring your Day for Maximum Productivity appeared first on Spin Sucks.        Related StoriesTime Management: Six Tips to Be More Productive and Get Things DoneTime Management: A Challenge to Make You More ProductiveWhy Paper is Still My Favorite Productivity Tool 

Mark Read to become global chief executive at Wunderman

7 hours ago

Mark Read, the chief executive at WPP Digital, has been named the global chief executive at Wunderman, replacing Daniel Morel.

How to Tell a Story When It?s Not a Great Story

7 hours ago

Taking hold of the narrative is one way of trying to manage a crisis. However, in an increasingly fragmented media universe, communicators need multiple tools to manage and communicate about crises. | MORE »The post How to Tell a Story When It’s Not a Great Story appeared first on PR News.

Four Tips on Successfully Building Your Own Creative Department

7 hours ago

Recently, my colleague Patrick Walsh shared a few great tips on finding the right creative partner to take on some of your design projects. Indeed, outsourcing creative is a smart?and often necessary?move for young agencies that are growing fast?but what happens when you're outsourcing so frequently that it's no longer a viable option for your growing company? The post Four Tips on Successfully Building Your Own Creative Department appeared first on Deirdre Breakenridge.

O&M Splits with 'Finding Neverland'

7 hours ago

O&M Co., the Broadway PR firm of Rick Miramontez working to promote Hollywood mogul Harvey Weinstein's first musical, "Finding Neverland," resigned last week reportedly after clashing with... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]

When (Not If) War Comes in the Middle East, Whose Side Do We Defend?

8 hours ago

The US faces dangers that are deeply routed in partisanship from all sides, which interferes with the need for Americans and the world to see our leadership worthy of national and international... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]

7 smart things PR pros can do during a blizzard

8 hours ago

If you're snowed in today (or there's a chance you could be in the coming weeks), take heed of these tips for being productive in weather-mandated downtime.

Denver PR Jobs

8 hours ago

Among those hiring this week are Ball Corporation (internship), City of Westminster, Colorado School of Mines Foundation, DENY Designs, Qualistar Colorado, The Medical Group Management Association (MGMA) and the University of Colorado Boulder. And Centura Health is hiring a social media intern.

China Hires Veteran GOP Hand

8 hours ago

The People's Republic of China has hired Rogich Communications of Las Vegas, the political intelligence/PA shop of Sig Rogich, 70, as Republicans cement control over Washington. [[ This is a content summary only. Visit my website for full links, other content, and more! ]]

Bulmers gets first dedicated 'Live colourful' brand site

8 hours ago

Bulmers has launched its first branded site, themed around its multi-million pound 'Live colourful' campaign.

Pineapple RM promotes Roman

9 hours ago

Pineapple RM is pleased to announce it has promoted Cassie Roman to assistant account executive.   ?Cassie faces projects from a smart, original perspective,? says Rose McKinney, APR, founder and CEO of Pineapple RM, Inc. ?Her ability to provide a unique point of view supports Pineapple?s fresh, strategic approach to delivering results that matter for our clients.? Roman joined Pineapple in June 2014 as an account coordinator before being promoted earlier this month. Throughout the past six months, she has assisted with the communications needs for the rebranding of a community bank and secured an important keynote speaking opportunity for a client?s CEO. Roman also regularly blogs about industry trends and news on behalf of our clients and is the editor of Pineapple?s monthly book recap, Bookmark This!Prior to joining Pineapple, Roman facilitated fundraising and media relations for OneVillage Partners, a nonprofit focused on rural development in Sierra Leone. She also developed bra...

5 Steps to Becoming an Effective Writer (and a Better PR Pro)

9 hours ago

When a Florida sheriff’s office recently noticed its new crest-engraved office rug read “In Dog We Trust,” rather than “In God We Trust” it turned a $500 typo into a nearly $10k opportunity. It held an auction for the grammatically incorrect rug in which proceeds would go to the local animal rescue organization. If we […] | MORE »The post 5 Steps to Becoming an Effective Writer (and a Better PR Pro) appeared first on PR News.

Twitter Launches Group Direct Messages and Video Capture & Editing

9 hours ago

In a serendipitous moment for Twitter, the microblogging site announced two new features?group direct messages and native video sharing?on Tuesday as Facebook and Instagram fended off reports that hackers had infiltrated their systems after their services were knocked offline for parts of Monday night. | MORE »The post Twitter Launches Group Direct Messages and Video Capture & Editing appeared first on PR News.

Twitter Launches Group Direct Messages and Video Capture & Editing

9 hours ago

In a serendipitous moment for Twitter, the microblogging site announced two new features?group direct messages and native video sharing?on Tuesday as Facebook and Instagram fended off reports that hackers had infiltrated their systems after their services were knocked offline for parts of Monday night. | MORE »The post Twitter Launches Group Direct Messages and Video Capture & Editing appeared first on PR News.

Gone Stale

9 hours ago

How do you refresh an icon gone stale?  That's the challenge facing Mattel whose Barbie doll cash generator is no longer the ideal play toy for young girls.  The company had relied so long on the once best-selling toy that it has trouble migrating to new toy lines.  The CEO has just resigned and there is no guarantee a new occupant of the chair will divine what little girls want.  There isn't much a PR practitioner can do in a situation like this.  Barbie needs something to make the doll relevant again to young girls and a PR campaign is unlikely to generate the buzz needed.  It is interesting that Disney stole a march on Barbie with its Frozen movie and line of merchandise.  It thrust a franchise that was beginning to fade into also-ran.  Was Mattel ready for that?  Perhaps it should have been, but after so many years of success, who would have thought a crisis would come so quickly?