PR & Marketing News

Campaign Viral Chart: Baz Lurhman's Chanel No 5 ad takes top spot

24 Oct 2014 at 12:00pm

Chanel no 5's epic ad featuring supermodel Gisele BŘndchen and directed by Hollywood Baz Lurhman has reached the top spot of this week's Campaign Viral Chart.

Movember unveils Hello Girls billboard campaign

24 Oct 2014 at 11:45am

Movember, the men's health charity, has launched a new outdoor campaign that aims to raise awareness of testicular cancer.

Sony wows again with Ice Bubbles spot for Bravia 4K TVs

24 Oct 2014 at 11:32am

Sony has launched its latest spot to promote its Bravia TV range, this time filming bubbles as they freeze in the air.

Barnado's 'Carebnb' site apes Airbnb to highlight state of care-leaver accomm...

24 Oct 2014 at 11:30am

What appears to be the homepage of an Airbnb-style website, transmutes from a smart room into a grim pastiche bearing an image of a squalid bedsit, in a Barnardo's campaign highlighting the plight of young people coming out of care.

Maxus wins Media Agency of the Year 2014

46 minutes ago

Congratulations to Maxus, five years old in 2014 and winner of Media Week's fiercely contested Agency of the Year last night.

PHD wins Media Grand Prix 2014

46 minutes ago

Omnicom's PHD has won the coveted Media Grand Prix 2014 after claiming no fewer than seven gold awards at the Media Week Awards last night.

Guardian wins Sales Team of the Year 2014

46 minutes ago

The Guardian has won Media Week's Sales Team of the Year in 2014 after a series of brave initiatives, new partnerships and strategic hires that have served to reinvigorate the news brand.

Nokia deal hits Microsoft profits, but not as hard as expected

46 minutes ago

Microsoft has suffered a 13% fall in quarterly profits due to the integration of Nokia into its operations, but the recently acquired mobile handset division has performed better than expected.

Legislative Leaders Support Ballot Issue That Could Increase Visitors to West...

46 minutes ago

CHARLESTON, W.Va., Oct. 24, 2014 /PRNewswire/ -- The West Virginia Legislature's top Democratic and Republican leaders are urging voters to support a constitutional amendment on the November ballot. Senate President Jeff Kessler, Senate Minority Leader Mike Hall, House of Delegates...

Survey of Fortune 500 Companies Finds Organizations More Concerned with Flu t...

1 hour ago

TREVOSE, Pa., Oct. 24, 2014 /PRNewswire/ -- A survey that includes many of the Fortune 500 companies and was conducted by International SOS, the world's leading medical and travel security risk services company, finds that in spite of the unprecedented Ebola outbreak, an overwhelming...

Vegas-Off-Road Experience is at it again with a customized 2015 Ford Transit!

1 hour ago

South Boulder City, Nevada (listfree) October 24, 2014 – This week VORE announced they will be unveiling an all-New 2015 Ford Transit specially customized by VORE. VORE is a Las Vegas based leading off-road tour and racing company that offers off-road courses – short courses, challenge tours, raptor programs and arrive and drive racing events. [...]

How Creative Agencies In Sydney Help You Out In Your Business

1 hour ago

No matter if your company requires a complete re-branding, marketing campaign or perhaps a new pair of stationery, there’s an insightful, creative agencies as well as freelance marketers looking to succeed your business. You will come across men and women, small local companies, digital performance agencies working in Sydney and regional multi-national companies. Exactly how [...]

Javier Mota appointed Editor-In-Chief for Autoproyecto.com

1 hour ago

LOS ANGELES, Oct. 24, 2014 /PRNewswire/ -- Autoproyecto LLC announced today the appointment of Javier Mota as Editor-in-Chief of Autoproyecto.com, the countries largest Hispanic automotive Website delivering more than 8 million page views per month. Photo -...

Legal-Bay Continues to Assist Victims of Prison Rape and Prison Injuries thro...

1 hour ago

QUEENS, N.Y., Oct. 24, 2014 /PRNewswire/ -- Legal-Bay LLC, The Lawsuit Settlement Funding Company, reported today that they are committed to aiding victims of prison rape and prison injuries. In light of the recent sexual assault in a Manhattan prison by a male correction officer,...

The TransMedics« Organ Care System (OCS?) Heart Technology Was Used to Perfor...

1 hour ago

ANDOVER, Mass., Oct. 24, 2014 /PRNewswire/ -- TransMedics announces that its OCS™ Heart technology was used to preserve and assess the world's first series of three successful adult heart transplant procedures from hearts donated from donors after circulatory death (DCD) by the...

MoneyTV with Donald Baillargeon, 10/24

1 hour ago

LOS ANGELES, Oct. 24, 2014 /PRNewswire/ -- Voter ID, digital distribution, hemp pellets, senior living, cloud computing, medical marijuana, mobile payments, vodka; this week on MoneyTV with Donald Baillargeon. MoneyTV is the internationally syndicated television program all about money and what

Opting for a Credible and Reliable Driving School Inverness

1 hour ago

You may feel overwhelmed by the large number of local businesses in this domain. As long as you know what to look for, you can reduce your alternatives and find the most credible and reliable driving school Inverness. Due to the internet facts and references you can quickly become aware of top rated local driving [...]

UK shows negative growth in Publicis Groupe results

1 hour ago

Publicis Groupe has reported a negative growth of -2.6 per cent across the UK in its third-quarter results for 2014.

Types of fencing in Merseyside

1 hour ago

When you want things done right from the beginning, you should always look for specialists in the field, as only they know everything there is about the products/services on the market. This also applies to fencing in Merseyside, regardless of the type of fence you want to install, from what materials, on what surface and [...]

Dynasty Limousine Is a Premier Wedding Limousine Service in Long Island

1 hour ago

Dynasty Limousine is pleased to announce they are a premier wedding limousine service in Long Island. One of the most common reasons individuals hire a limousine service is to make their wedding day as special as possible. Dynasty Limousine works with couples to give them the best wedding limousine service in Long Island. They will [...]

Trading Places: this week's people moves

1 hour ago

Gerard Crichlow is appointed to a newly created social media role at Abbott Mead Vickers BBDO and marketer Nick Robinson leaves Coca-Cola for AB InBev, in this week's round-up of people moves in advertising, marketing and media.

Un drone immortalise le lancement de tonnes de cuivre Ó la distillerie Michter's

2 hours ago

LOUISVILLE, Kentucky, 24 octobre 2014 /PRNewswire/ -- Le 23 octobre, la petite mais réputée distillerie Michter's, basée à Louisville (Kentucky), s'est dotée d'équipements de distillation en cuivre fabriqués sur mesure et pesant quelques tonnes. Dans

Drohne filmt wie Tonnen an Kupfer zur Michter's Distillery geflogen werden

2 hours ago

LOUISVILLE, Kentucky, 24. Oktober, 2014 /PRNewswire/ -- Am 23. Oktober kamen Tonnen an Kupfer in Form von maßgeschneiderter Ausrüstung aus Kupfer in der kleinen, aber hoch angesehenen Michter's Distillery in Louisville (Kentucky) an. Michter's hat seine Anlagen mit einem 46 Fuß hohen

Un drone graba toneladas de cobre volando en la Michter's Distillery

2 hours ago

LOUISVILLE, Kentucky, 24 de octubre de 2014 /PRNewswire/ -- El 23 de octubre marca la llegada de toneladas de equipamiento de destilería de cobre creado a medida en la pequeña pero muy esperada Michter's Distillery de Louisville, Kentucky. En una ampliación de sus instalaciones, Micht

What we can learn from Ben Bradlee

2 hours ago

Here’s what Barack Obama stated about Ben Bradlee, after honoring him with the Presidential Medal of Freedom: For Benjamin Bradlee, journalism was more than a profession ? it was a public good vital to our democracy. Bradlee spent his career in pursuit of the truth, and his words serve as an ispiration for anyone in or around a newsroom. There’s a lot we can learn, as communicators, from Ben Bradlee’s words. Let’s remember them.

Adspeak and eyeballs make it into the Collins English Dictionary

2 hours ago

Adspeak, the term for the language used by advertisers, has been recognised in the latest edition of the Collins English Dictionary, among a host of words used in the industry.

5 press release mistakes PR pros should avoid

5 hours ago

While writing a news story for your brand isn't a craft for the weary, avoiding these common pitfalls will help you stand out against the competition and get covered. 

An unintentional social experiment with Kit Kat and the image of India?s nigh...

5 hours ago

As a annual fan of that fake Indian-night-sky-during-Diwali-from-a-satellite pic, I was waiting for it infiltrate our timelines this year too, on Facebook, Twitter and Whatsapp. I even enquired if it has started, yesterday. What time are the satellite-images-of-India-during-Diwali pics slated to infiltrate our timelines and on Whatsapp? ? Karthik Srinivasan (@beastoftraal) October 23, 2014 Then, a thought struck me. The... Read more →

Podcasting: Why it matters and how to do it

6 hours ago

How podcasting boosts online influence and establishes thought leadership.

Madison Avenue Retailers Turn Over Their Shop Windows for Fashion Heritage Week

12 hours ago

If you’re bored on a Sunday afternoon and it’s nice outside, one option is taking a scenic walk through the city. You can choose Central Park for a bit of nature. Maybe dip in and out of museums as you make your way up Museum Mile. Or your can go window shopping on Madison Avenue. If that last option is what you prefer, now’s the time. The Madison Avenue Business Development District has partnered with 16 retailers for Madison Avenue Fashion Heritage Week. Shops including Dolce & Gabbana, Calvin Klein and Missoni have agreed to make special exhibitions, many of them in store windows, to showcase the history of these brands. The windows on Madison Avenue are usually pretty dazzling, especially for those who enjoy a good fashion show but don’t have the thousands of dollars to drop on the clothing. For us, the best part of the exhibit might be the mobile website, which provides a further explanation of some of the retailers’ histories, care of Dr. Valerie Steele, theádirector and chief...

No going back on Ello's 'no ads' promise

13 hours ago

When Ello said no to advertising, it meant it. The new social network recently made sure anyone working with the company would legally and forever stand by the commitment. 

Spotlighting the Champions of Health and Wellness at MHC Gala 2014

13 hours ago

We were honored to attend the Massachusetts Health Council Awards Gala on Tuesday night. The event celebrated 94 years of advocacy for prevention, wellness and healthy living in the Commonwealth. Healthcare leaders from around Massachusetts were at the event to mingle, to be honored for their work, and to eat great food. We truly felt like we were "Dining with the Stars," the theme of this year's awards dinner. A competition between hospital chefs was held at the event. Participants included: Atria Senior Living, Benchmark Senior Living, Beth Israel Deaconess Medical Center, Boston's Children's Hospital, Brigham and Women's Hospital, Healthcare Services Group, Salmon Health & Retirement, and South Shore Hospital. Judges Lydia Shire, Former New England Patriots Superstar Jarvis Green, WBZ medical correspondent Dr. Mallika Marshall and Boston Herald columnist Erica Corsano awarded the gold medal to South Shore Hospital for their healthy pumpkin lobster bisque. Arthur Winn's Winn Famil...

Thinking creatively can help you win big

13 hours ago

Jason Cowan Earlier this month Colin Kaepernick, quarterback for the San Francisco 49ers made national headlines by wearing a pair of bright pink Beats by Dre headphones after defeating the Kansas City Chiefs. The NFL, which has an exclusive agreement with Bose, fined Kaepernick $10,000 for wearing the headphones, which were not approved by the league. Now, while some of you might be shaking your heads at what seems like an elementary mistake by a defiant young player, it could actually be a brilliant marketing stunt from Beats by Dre. Basically, what Beats by Dre stumbled upon, accidentally or not, was one of the most cost effective and efficient commercials in recent memory. Assuming that the headphone company did pay the $10,000 fine (which was never confirmed by anyone), they still would have gotten close to a 97 percent discount from a conventional 30 second commercial slot during ESPN?s ?Monday Night Football,? which, in 2013 ran at $408,000 per a Variety report. Even more so,...

PR Links of the Day - 10-23-2014

13 hours ago

Corporate BP breaks new ground in PR, issuing PR release about its PR release (LA Times)  Crisis Obama is too cool for crisis... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]

How big data and intuition won Obama the last election

13 hours ago

Big data and influence were some of the subjects under the microscope at the PR Council's Critical Issues Forum event in Manhattan on Thursday.

Friday Wrap #124: A new Inbox, get social and save your job, the omnicultural...

13 hours ago

Flickr photo courtesy of Ruth HartnupWelcome to the Friday Wrap, my weekly summary of stuff I have found in the last seven days that didn’t grab the big headlines but is still important, interesting, and/or worthwhile for communicators and marketers. I collect these on my link blog, which you?re welcome to follow. News Will the right to be forgotten come to America?—The European Court’s decision to invent a new right—the right to be forgotten—is one of the more troubling digital developments of recent years. The idea that someone can prevent search engines from finding published accounts about them is like telling libraries to remove cards from the card catalogue so people can’t find certain books. The right to be forgotten must be most appreciated by tyrants and swindlers and others who’d rather you not know their history. At least it was confined to Europe. But now, Consumer Watchdog wants Google to offer the same capability to American consumers. And a lot of Americans seem to ...

There Are Safety Instructions Somewhere In Air New Zealand?s New ?Hobbit?-The...

14 hours ago

Air New Zealand is back with their latest safety video, this time starring many of the cast members from The Hobbit: The Battle of the Five Armies, which opens December 17th. Amid all of the giant birds, wizards and celebrity cameos, there might be one thing that gets lost: the safety message. (more…) New Career Opportunities Daily: The best jobs in media.

Embrace Disruption, PR Council Told

14 hours ago

Disruption is a survival skill vital to move a company, brand and communications forward, according to panelists at today's PR Council's annual critical issues forum. [[ This is a content summary only. Visit my website for full links, other content, and more! ]]

Ultraseal International aiming for hat-trick

14 hours ago

Ultraseal International, a global leader in finding solutions to porosity in cast metal parts, is in the running for a third export award this year. The Coventry-based company, which exports to more than 35 countries around the world, is in the...

How Mo?ne Davis Won the World Series for Chevrolet

14 hours ago

Today we bring you a guest post by William Nikosey, senior account director at kwittken+company. If it were the day after the Super Bowl, you might expect the conversation to be focused on the commercials. But it?s not. It?s the day after the second game of the World Series — not typically an event at which advertising steals the show. However, that is exactly what Chevrolet did on Tuesday night. Without 111 million fans watching or Super Bowl-like budgets, Chevy managed to turn its 60-second spot during Game 1 of the World Series into a national conversation. Here’s the ad: The way they used it was brilliant. (more…) New Career Opportunities Daily: The best jobs in media.

Companies offer cheap solar panels to employees

14 hours ago

Cisco, 3M, and Kimberly-Clark have joined the Community Solar Program, which promises discounted solar panels for employees.

APCO's Stow Heads to PhRMA

14 hours ago

Tina Stow, an APCO Worldwide VP who has specialized in PR counsel for clients implementing the Affordable Care Act, is moving to the Pharmaceutical Research and Manufacturers of America as VP of... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]

Late Washington Post Editor Reprimands ?Flack? in Classic Letter

15 hours ago

News of former Washington Post editor Ben Bradlee’s passing earlier this week rightly led many to declare an end of an era in journalism. A quick look at his paper today reveals protests by staffers unhappy with new owner/Amazon founder Jeff Bezos’ management style — primarily his plans for staffing cuts. But this Throwback Thursday revelation (which actually posted yesterday) reveals that some things never change: namely, the relationship between journalists and PRs who don’t know how to take “no” for an answer. Here’s the full letter Bradlee wrote to this guy about his misguided campaign to get the paper to run a profile on his client. Also: PR has never liked the word “flack.” Shocker, we know. Full letter after the jump. (more…) New Career Opportunities Daily: The best jobs in media.

To be a disruptor, steer clear of 'the same old crap'

15 hours ago

Most brands are trying to disrupt the market, but what does disruption actually mean?

PR Lessons Learned from the Met Fiasco

15 hours ago

New York's Met Opera production of "The Death of Klinghoffer" is a PR disaster for the instution, but the money-making organization has the First Amendment right to do so. [[ This is a content summary only. Visit my website for full links, other content, and more! ]]

NFL players featured in 'No More' campaign against domestic violence

16 hours ago

Will the series of PSAs--which include both former and current players--position the NFL to be part of solution, or is it too little, too late? 

Ruder Finn SVP Dies at 36

16 hours ago

Kevin Silverman, senior VP and director of healthcare innovation at Ruder Finn, died suddenly on Oct. 20. He was 36. [[ This is a content summary only. Visit my website for full links, other content, and more! ]]

The New York Times Ignores Spell Check?Again

16 hours ago

Quick question: Anyone know any editors atáThe New York Times? Specifically, someone who works on the front page? You see, we in the PRNewserverse are concerned about the paper nicknamed “The Old Grey Lady” because we believe the old broad has a serious case of glaucoma. Don’t get us wrong, we heart our journo friends at theáTimes and believe they’re some of the best reporters in the country. Their editors, though, aren’t doing them any favors recently. Lately, theáTimesáhas been on a roll with a string of spelling kerfuffles, and its most recent issue is something most MS Word programs will flag with quickness. Pour a little liquor on the curb for that lady… (more…) New Career Opportunities Daily: The best jobs in media.

Kevin Dundas leaves Droga5 Europe

17 hours ago

Kevin Dundas, the chief executive of Droga5 Europe, has left the agency 18 months after it was launched.

Employee Engagement: Prepare for Environmental Factors

17 hours ago

External environmental factors have huge affect on an organization's success. Prepare for unforeseen environmental factors for better employee engagement The post Employee Engagement: Prepare for Environmental Factors appeared first on Spin Sucks.        Related StoriesShould We Take the “Internal” Out of Internal Communications?Voice and Tone in Internal CommunicationsImplementing Internal Change: Don’t Forget Your Team