PR & Marketing News
'We never expected to be Champions League sponsor for 21 years' says Ford mar...
24 May 2013 at 1:30pm"We never expected to be a UEFA Champions League sponsors for 21 years", says senior Ford marketer Mark Jones, ahead of this year's final, while other sponsors undertake an array of marketing activity.
RKCR appoints Fallon's Moon as analytics chief
24 May 2013 at 1:18pmChris Moon, Fallon's head of analytics, has been hired by Rainey Kelly Campbell Roalfe/Y&R in the same role.
Thomson gives next generation store a coffee bar twist
24 May 2013 at 1:01pmA giant video wall projecting videos and imagery of holidays will form the centrepiece of the next generation Thomson store that will include an "Advice Bar" and diner-style booths.
MediaCo to launch real-time, interactive outdoor network CityLive
10 minutes agoMediaCo Outdoor is preparing to launch an interactive network of 20 digital touchscreens with Manchester City Council called CityLive.
iTalk to Begin Multi-Phase Advertising Campaign with ESPN Deportes
19 minutes agoFT. LAUDERDALE, Fla., May 24, 2013 /PRNewswire/ -- iTalk Inc. (OTCQB: TALK) (OTCBB: TALK) ("iTalk" or the "Company") is pleased to announce that they have engaged ESPN Deportes to conduct a multi-phase advertising campaign promoting the Company's new iData 4G Mobile Broadband Hotspot service.&#
Bengal's Drilling Campaign continues to show 100% Success Rate at Cuisinier i...
20 minutes agoCALGARY, May 24, 2013 /CNW/ - Bengal Energy Ltd. (TSX: BNG) ("Bengal" or the "Company") is pleased to announce that Cuisinier 11 ("Cuisinier 11"), the fourth well in the 2013 Cuisinier appraisal drilling campaign on the Barta sub-block portion of Authority to Prospect ("ATP") 752P in the Cooper-E
Hastings Entertainment, Inc. to Hold 24th Annual Madge Marmaduke Scholarship ...
20 minutes agoAMARILLO, Texas, May 24, 2013 /PRNewswire/ -- Hastings Entertainment, Inc. (NASDAQ: HAST), a leading multimedia entertainment superstore retailer, will hold its 24th annual Madge Marmaduke Scholarship Golf Tournament on Thursday, May 30, 2013 at the Ross Rogers Golf Club in Amarillo. This...
Toyota Camry brings strong challenge against Honda Accord
32 minutes agoNaperville, Ill., May 24, 2013 /PRNewswire-iReach/ -- Honda and Toyota have been battling for a long time across many different vehicle segments. One of the most heated and longest lasting battles have been between the 2013 Toyota Camry vs. the 2013 Honda Accord. These mid-size sedans...
United Planners Financial Services Announces LEAPS Program to Assist Advisors...
33 minutes agoSCOTTSDALE, Ariz., May 24, 2013 /PRNewswire-iReach/ -- United Planners Financial Services (UP), a national RIA and independent broker-dealer partnership with more than 350 advisors nationwide, will announce its new acquisition and succession program at the firm's National Annual Partners...
Experts Pick Best Personal Loans, Borrowers Shop: Loans.net Announces Groundb...
33 minutes agoDALLAS, May 24, 2013 /PRNewswire-iReach/ -- "We offer the best personal loans in the market" -- almost every lender has a similar claim in its marketing collateral and ad pitches. In an over-crowded marketplace, it is hard to sort the lemons from the apples and most borrowers invariably...
Prudential Carolinas Realty Family Of Companies Introduces Automated Postcard...
34 minutes agoWINSTON-SALEM, N.C., May 24, 2013 /PRNewswire-iReach/ -- Prudential Carolinas Realty, Prudential York Simpson Underwood Realty and Prudential Yost & Little Realty, have introduced an exciting new automated postcard marketing campaign for new listings. The postcards, which are...
Mondelez shifts global Halls brief from JWT to W&K
48 minutes agoWieden & Kennedy London has picked up the global advertising account for the Mondelez medicated confectionery brand Halls.
11 rules for hugging at the office
49 minutes agoThere may come a time when you want to hug a co-worker. That's OK, just make sure you're familiar with the rules.
Geben Communication?s Must Read Articles ? Week of May 20th
49 minutes agoEach week, Geben will compile and share some of our favorite PR and social media articles. As we close out this new week, here are some of this week?s must-reads: Why the Sharing Economy is Growing Seven Elements Creative Teams Share Brainstorming: 3 Reasons Why Everything You Know is Wrong How Method Home is Simultaneously [...]The post Geben Communication’s Must Read Articles – Week of May 20th appeared first on prTini.
#FollowFriday: Brian Tudor
49 minutes agoA little more than a year ago, I met the one and only Brian Tudor. He attended SocialSlam when I keynoted, introduced himself, and we became fast friends. In fact, he hired us last summer when he was the senior Internet marketing manager for LasikPlus and we had a grand old time working together until he left for InteractOne as their vice president of Internet marketing The post #FollowFriday: Brian Tudor appeared first on Spin Sucks. Related Stories#FollowFriday: Aimee WestAnswering the Top Five Social Media Questions Marketers AskSocial Media Networks: Robot Friends with Off Switches
Telegraph reports 'solid' 2012 with 5% profit hike
50 minutes agoPre-tax profit at the Telegraph Media Group (TMG) was up nearly 5% in 2012, according to the company's end-of-year accounts.
Are Your Press Releases Written in AP Style?
1 hour agoThere?s more to writing a press release than the average person thinks. Not only is there a particular format to follow (headline, summary, date, content, about the company), but there are also a set of standard procedures you should adhere to. This is known as ?Proper AP Style.? No clue what that means? If not, read [...]
Guardian thinks global with new domain name theguardian.com
1 hour agoThe Guardian is set to change its numerous domain names including guardian.co.uk to theguardian.com as part of a shift to a global digital newsbrand and ongoing expansion in the US and Asia-Pacific.
O2's Ronan Dunne joins GMG board
1 hour agoGuardian Media Group has appointed Ronan Dunne, chief executive of Telefónica UK (O2), as a non-executive director as the publishing group continues to pursue its digital-first strategy, and one that is increasingly focused on the mobile space.
Please sir, can I have some more porridge? Briton?s fall back in love with th...
1 hour agoThe secret to a successful life is the humble porridge oat as sworn by world famous names. Learn just what is it that?s sent Brits porridge mad in our infographic
McCann London picked to run London Live campaign
1 hour agoThe London Evening Standard has picked McCann London to promote its upcoming local TV channel, London Live.
ADI.tv set their sights on Europe with new French office
1 hour agoWith domination of the UK market and increased demand from across Europe, mobile event screen specialists ADI.tv are enhancing operations with the creation of an office in Reims, France. As part of t...
Domino's football supporter sitcom plays for laughs
1 hour agoSocial video expert Be On evaluates the latest viral campaign from Domino's.
Watch the latest must-see viral videos from Sony PlayStation, Louis Vuitton a...
1 hour agoThe latest viral video hits from Sony PlayStation, Louis Vuitton and Old Spice.
GolinHarris hires James Bickerton as its first 'creative technologist'
1 hour agoGolinHarris London has appointed James Bickerton as its first creative technologist.
Jo Hagger joins The Lighthouse Company
2 hours agoJo Hagger, the European vice-president of marketing at SapientNitro, is joining headhunting firm The Lighthouse Company as the head of technology and content search.
The Blagger?s Blog 24th May 2013
2 hours agoDavid Blunkett fears Britain's political atmosphere. Capcom shows how to avoid public outrage. Nutella cancels its own celebratory day. Guardian.com to launch.
Twitter launches TV ad targeting system
2 hours agoTwitter is targeting TV advertisers with a new system that will identify people who are tweeting about a brand's ads.
this morning?s coffee barista at Reading station?
2 hours ago…who put sugar in my cappuccino before adding the milk. Makes all the difference to the taste and meant I caught the 7.57 to Bristol without having to hurl myself down the escalator. We hate …the fact that doing my bit to save the planet and allowing me time to “work” by “letting the train [...]
Virgin Media unveils Glasgow 2014 Commonwealth Games deal
2 hours agoVirgin Media has signed a deal to sponsor the Glasgow 2014 Commonwealth Games, with brand ambassadors Usain Bolt and Mo Farah likely to star in the brand's marketing to support the event.
How ?the internship? has evolved over time
2 hours agoWhether you?re a coffee-gofer or an all-around team lackey, interning has become a right of passage for budding communicators. A look at how the job has evolved.
P&G CEO Bob McDonald steps down as AG Lafley returns
2 hours agoProcter & Gamble (P&G) chief executive Bob McDonald is to step down from his role, with predecessor AG Lafley set to return to the top job at the FMCG giant.
Ben Sutherland to head performance at Vizeum UK
2 hours agoVizeum UK has hired Mindshare managing partner Ben Sutherland as its head of performance, replacing David Beale.
The Guardian aims for global brand 'consistency' with single URL move
3 hours agoThe Guardian is looking to reposition itself as a global brand, with the decision to consolidate its digital presence around a single international URL, TheGuardian.com.
House PR to promote new festival touting Professor Green and Stooshe
3 hours agoDone + Dusted, the company behind T4's long-running On The Beach festival, has drafted in House PR to promote its latest venture.
News round-up: Rambling, Sunseeker and Fat Face
3 hours agoThe Ramblers, Britain's walking charity, has appointed Kindred to conduct a communications audit following a pitch.
Appirio calls in 3 Monkeys to boost UK business
3 hours agoCloud computing company Appirio has called in 3 Monkeys to help grow its business in the UK.
Shopping Related Apps Use on the Rise in the US
4 hours agoPeople want to simplify their lives and take advantage of what it is new in order to gain time and have access to relevant information, or at least that is what recent researches reveal. Mobile commerce ? mcommerce ? is gaining more and more users as an April survey of US mobile internet users conducted by AYTM Market Research presented by emarketer shows.
How to Promote Content on Google+ ? and Other PR News
5 hours agoPromoting Content with Google+ SocialMediaToday ? May 18, 2013 Facebook and Twitter are two great social media platforms that bloggers use to spread the word about new and existing content. However, Google+ can be beneficial to use as well, since it has…
?Ancillary Copyright? Law Set to Take Effect in Germany
6 hours agoWhen you are on top of the world, most people probably imagine that your life is carefree. To an extent, life is good at the top until one looks down and see the competitors vying to knock you off, restrict you, or otherwise challenge you. Such is the case for Google these days. The world?s largest search engine faces constant competition at home from Microsoft with its ?Bing it On? challenge, restrictions in the emerging market in China, and a seemingly endless row of legal battles in Europe.
Ford Australia No More: How?s That for Economic Blowouts?
6 hours agoThe news that Ford Australia will no longer make cars may not be something everyone in the world takes note of, but auto enthusiasts, economists, and particularly Australians certainly should. The decision to close two plants, ending production for the famous auto giant in Australia, should be a wake up call, a signal that the Great Recession is still on.
9 tips for mastering the PR internship interview
6 hours agoA nicely laid out résumé and a sharp outfit can certainly help you land that first gig in PR, but neither of those things will make up for not doing your homework.
Create and curate compelling content
7 hours agoTailor your content directly to your customers with the help of this June 24-26 conference.
No More Money Worries ? Regular Guaranteed Landlord Rental Income
7 hours agoEvery Landlord’s Nightmare We understand your situation. You have a property but it is not bringing you the guaranteed rent income you need. Your tenants never pay their rent on time. Th...
McGahern and John Williams' "Stoner"
12 hours agoJust a few notes about some favourites. This weekend the annual John McGahern International Seminar takes place in Carrick on Shannon and Aughawillan (I hope to make it there one year). This prompted a nice article in the Irish Independent last week. I loved this bit: The people he lived among seem hardly surprised by the attention. On the day Margaret Thatcher's death was announced, it was a talking point as John Fox chatted to customers pumping diesel into plastic containers at his garage in Ballinamore. A car was waiting for fuel at the pump, but John was good humoured...
How to be an Uncle Tom (Rules for Success in the United Plantation of America)
13 hours agoThe most explosive writing since the Willie Lynch Letter. Mozart, a self professed Uncle Tom has written the only self help book of its kind. Mozart Boukman is a reformed outspoken belligerent black man with a chip on his shoulder...
Do you create space to think digital?
14 hours agoDigital Shoreditch has been taking place all week at the local Town Hall - a venue used to bring members of the community together to share the latest news and to shape their future. In turn, Digital Shoreditch brought people together from all walks of life but with a shared interest in digital. The aim? To get people sharing ideas, collaborating, as well as [...]
Doug. E Fresh invades WBLS
14 hours agoDouble XXposure and Tara Thomas Agency is proud to announce 107.5 WBLS Welcomes Doug E. Fresh to the the WBLS Family as Host of His own Classic Hip Hop Show Doug E. Fans of rap Icon and beat box legend Doug E. Fresh will soon be...
Lead vs. lede: Does it even matter?
14 hours agoJournalism isn?t always this trivial?or shouldn?t be?but renewed debate among editors and writers on which spelling of the word is correct is a reminder of what?s most important.
Spin the Agencies of Record
15 hours ago?Show me a good loser, and I’ll show you a loser.? ? Vince Lombardi M&C Saatchi PR has been selected as the retained PR agency for Ubersense, the leading video analysis community for sports coaches and athletes. The appointment adds to the agency?s roster of consumer technology clients. Ubersense is a Boston-based company that has developed two apps which enable athletes to reach their full potential through video analysis and social collaboration. Both Ubersense Coach and Ubersense Golf include precision slow-motion, screen drawing (telestration), side-by-side comparisons and easy sharing. Backed by Google Ventures and Atlas Venture, the Ubersense apps have already had over one million downloads with more than 205,000 monthly users around the world. The team, led by SVP Sandra Carreon-John and VP Richard Barker, will oversee PR strategy for the brand, with a focus on developing presence for Ubersense amongst sports, consumers and media. With a number of well-known technology client...
Paul Whitehead, IPR, NCTJ Cert (Full), Western Associates PR,
The partnership in PR, Writing & Media Relations.
